- Our Blog
Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years ago, it was so new and attention-grabbing that it received a click through rate (CTR) of 44%! That’s 440 times more than today’s average CTR. However, it was the only ad on the page and it was unfamiliar to viewers. Essentially, it stood out.
Over the past couple of years the move from desktop to mobile has caused many advertisers to hit a new learning curve. Smartphones and tablets are rapidly becoming the screen of choice. Americans reportedly spend an average of 158 minutes every day on their mobile devices. This move away from desktops has meant that advertisers have had to re-work and re-test their campaigns.