Danielle Look

  • Battle of the Bots: How CAPTCHA Could Revive Publishing

    Published 1 min ago 28 We used to think we wanted to live in a world where robots and artificial intelligence make our lives easier and more convenient. In the 1960’s the type of technology we dreamt about was so unfathomable it was practically a joke. But fast forward to today and various forms of automation have infiltrated every aspect of our lives—from smart homes ...

    Danielle Look/ Relevancein Display How To's- 8 readers -
  • Mastering Facebook’s Custom Audience Tool

    Published 1 min ago 37 Facebook has grown to become a constant source of pain and bewilderment for marketers. We gaze upon the world’s largest social network with envious eyes, foaming at the mouth for a taste of the smorgasbord of consumer behavior and demographic information it houses. We bang our heads against walls and desks trying to figure out how to put all th ...

    Danielle Look/ Relevancein Social Facebook- 12 readers -
  • Lessons in Monetizing Content from Marc Maron

    Published 2 hours ago 37 Last week at INBOUND, a wide variety of speakers and subject matter experts converged to share their wisdom with the 13,000+ attendees who journeyed to Boston for the annual digital marketing conference. The usual suspects and industry thought leaders filled the stacked speaker roster (more than 270, to be precise), but a few additional high p ...

    Danielle Look/ Relevancein Content- 8 readers -
  • The Midwest’s Best: CMI Presents Content Marketing World

    It’s always hard going back to work after a nice, long holiday weekend. Perhaps that’s why two of our industry’s leading conferences picked the week of Labor Day to hold their annual events. Rather than returning to your desk on Tuesday September 8th, surely you can justify a few more days out of the office for the sake of growth and learning, right? We’ve already previewed IN ...

    Danielle Look/ Relevancein SEO Content- 12 readers -
  • Itching for INBOUND: The Talks We Can’t Wait to Hear

    Published 1 min ago 47 A month can seem like an eternity when you’re waiting for something. In my experience, the best way to pass that time is to research and plan so that I’m ready to fully maximize whatever it is I’m waiting for—in this case, INBOUND 2015. Which is why I recently started studying the four-day event’s agenda.

    Danielle Look/ Relevance- 15 readers -
  • Highlights from Mozcon: The Macro Trends You Need to Know

    Published 1 min ago 38 If you noticed a lot of out-of-office replies in your inbox last week, there’s a good chance it’s because most of your business contacts were in Seattle, WA for one of the digital marketing industry’s largest and most anticipated annual conferences: MozCon. Brimming over with curiosity, I immediately cornered my colleagues upon their return to the office.

    Danielle Look/ Relevancein SEO Content- 15 readers -
  • The Next Chapter in Social Merchandising

    Published 1 min ago 1 There’s no denying the important role that social influence has in consumer behavior. As previously reported, 69 percent of consumers like to read product reviews written by trusted experts before making a purchase and a similar 67 percent agree that an endorsement from an unbiased expert makes them more likely to consider a purchase.

    Danielle Look/ Relevancein Social EMail- 13 readers -
  • Can Snapchat Work for B2B?

    Published 1 min ago 35 It’s no secret that the kids love Snapchat. An astounding 71 percent of Snapchat users are under age 25. More than half (58 percent) of college students say they’re likely to purchase a product form a brand that sends them a Snapchat coupon. Users between the age of 18 and 29 spend an average of 20 minutes a day on Snapchat, while 30-44 year-olds ...

    Danielle Look/ Relevance- 12 readers -
  • Facebook Invites Publishers for Instant Articles Consideration

    Published 1 min ago 43 Love it or hate it, it’s hard to deny the colossal audience that lives on Facebook. And as a wise man once said, “Audience is king and he who has the audience is the king maker.” Facebook knows this to be true, so it’s finally brought to market what many have seen coming for a long while now: the ability to publish native, interactive articles ...

    Danielle Look/ Relevancein Social Facebook- 13 readers -
  • Native Advertising at its Finest: Target’s Grammy Ad

    Content Promotion, Earned Media, Native Advertising, Owned Media, Paid Media, Shared Media Isaac Brekken/Getty Images One of the most talked performances from the 2014 Grammys was the unlikely pairing of rock band Imagine Dragons and rapper Kendrick Lamar. Looking to capitalize on a name familiar to mainstream music consumers and Grammy diehards alike, Target teamed up wit ...

    Danielle Look/ Relevance- 14 readers -
  • The Genius of Delivering Content via Web Push Notifications

    Content Distribution, Content Promotion, Paid Media, Shared Media We’ve been touting the importance of a mobile content strategy in accordance with the smartphone revolution since last fall. With mobile traffic accounting for nearly 40 percent of all website traffic in the third quarter of 2014, it’s hard to deny the notion that you’re leaving money on the table if you aren ...

    Danielle Look/ Relevancein Content- 14 readers -
  • Giving Gifts to Marketers: Why Personalization Counts

    It’s never too late to offer a Christmas gift to your boss and colleagues, even if it doesn’t arrive on their desk until after the 25th of December. If you ran out of time or simply overlooked your closest confidants, direct reports, mentors, bosses or other professional contacts before heading out of the office for holiday vacation, it’s not too late to give them a present nex ...

    Danielle Look/ Relevancein EMail- 12 readers -
  • How to Make Mobile Moments Matter – A CNX14 Highlight

    Nearly a month after ExactTarget’s Connections 2014 conference has ended, the event’s overarching message – that the customer’s journey is the reward – is so relevant to my daily professional life that I find remnants of it almost everywhere I turn. As marketers, we can mostly all agree that the ultimate goal of our profession is to obtain the coveted conversion – to assist th ...

    Danielle Look/ Relevancein Social Content How To's- 6 readers -
  • 5 Roles Influencers Can Play In A Content Marketing Strategy

    Content Marketing, Content Promotion, Earned Media, Influencer Outreach, Owned Media, Relationship Building, Shared Media The terms “influencer marketing” and “content marketing” seem to overlap more and more often and you’d be hard-pressed to find an article talking about one in which the other is not referred.

    Danielle Look/ Relevancein Content- 10 readers -
  • Content Influences Consumer Decisions More Than Ever

    A new Nielsen MediaLabs study called “The Role of Content in the Consumer Decision Making Process,” commissioned by InPowered, asked 900 consumers to review three types of content in a controlled setting – expert content, user reviews, and branded content – to see how each type affected their perceptions of products across a number of categories.

    Danielle Look/ Relevancein Content- 12 readers -
  • The Subtletiesof a Perfect Pitch

    A recent study conducted by the Media Relations team at Frac.tl involved interviewing more than 500 writers, editors and publishers from domains with varying degrees of authority. Kelsey Libert, VP of Marketing, and Ryan McConagill, Promotions Supervisor, at Frac.tl presented the results in a webinar, which was recapped on Buzzstream.

    Danielle Look/ Relevance- 12 readers -
  • Content Strategy Simplified: the G.O.S.T. Model

    A few weeks ago, I likened the process of creating a content strategy to planning for a rim-to-rim rafting expedition at The Grand Canyon. A solid analogy, to be sure, but deeper reflection led to the realization that it’s actually more like climbing to a specific peak on a mountain: one ambitious, overarching goal sitting atop a solid foundation of objectives, strategies and tactics.

    Danielle Look/ Relevancein Content- 21 readers -
  • Word Crimes: The Bastardization of Our Language

    If you’re as shocked as I was to learn that Weird Al is still making music, please hold your comments until after watching the entire video. It’s unfortunate that writing and publishing on the web has gotten to the point that this video needed to be made, but it’s a real enough concern that mocking it has been sufficient to keep Weird Al relevant to pop culture.

    Danielle Look/ Relevance- 20 readers -