Danny Goodwin

  • This Is Why You Should Be Testing Your Headlines

    It's all about that click. This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares. You can't honestly call your content "high quality" if it isn't getting read. And if your headline is boring, people won't click. They'll ignore you. That means lots of bad things for your business and brand.

    Danny Goodwin/ WordStream- 14 readers -
  • This Is How to Build Links Now: 10 Data-Backed Tips

    Link building is hard. And it should be. Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk. Search ranking survey data via Moz But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity was all that mattered for many link builders.

    Danny Goodwin/ WordStreamin Paid Search Mobile How To's- 25 readers -
  • 4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

    PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies. So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried o ...

    Danny Goodwin/ WordStreamin Paid Search- 16 readers -
  • 10 Powerful Tips for Better Travel Marketing This Year

    Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans. People are already searching for cheap travel deals, family vacation ideas, flights, hotels, or their favorite theme park or cruise line. And advertisers are ready: Competition will be higher than ever this year, with consumers expe ...

    Danny Goodwin/ WordStreamin Paid Search- 23 readers -