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When a lot of people hear the term content strategist, they may not have the slightest clue what it means. Explaining it to family and friends who don’t work in media is a nightmare. Not only is the title vague, but it means different things to different companies. Are these people copyrighters? Do they plan ways for Fortune 1000 companies to dominate the world? What qualifies ...
Clive Thompson was the first person to introduce me to the idea of scarce publishing. The author of Smarter Than You Think and a contributing writer to Wired and The New York Times Magazine, he built his career by telling the right stories. Unlike most bloggers, journalists, and writers these days, Thompson publishes two to three dozen stories every year.
With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. For publishers, marketers and site owners, this is especially important because Facebook is the leading driver of social referrals to sites across the web. Also, surprisingly, over the last year, Pinterest has been giving Zuckerberg and c ...
Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of the Shareaholic Social Media Traffic Report, we reveal data that demonstrates Facebook’s absolute dominance as the leading driver of social referrals to sites across the web.