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If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.
If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one. With countless new apps being launched every day, it can be hard to know which ones are worth ...
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.
Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary restrictions. If only you had done a little bit of audience research on your visitors.
The need to connect with like-minded people is a basic human desire. Maslow’s famous hierarchy of needs cites “belongingness” immediately following physiological and safety needs such as food and water. This quest for belonging might be the reason that communities on social media, such as LinkedIn Groups, are so popular.
You’ve probably seen a lot of people share recipes or product wish lists on Pinterest. And while there’s nothing wrong with a classic, tried, tested, and true approach to your Pinterest strategy, it’s always fun to shake things up. Think outside of the box when it comes to your time on Pinterest with the following ten ideas.
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
Now that you’ve recycled those champagne corks and swept up the last of the New Year’s Eve confetti, it’s time to think about how to jumpstart your professional growth in 2017. While you could hunker down and crack open a stack of social media theory textbooks, there is a much better option—attending social media conferences.
There is no social network more catered to business professionals than LinkedIn. Whether you’re a recruiter looking for top notch prospects, a content creator looking to publish an article, or a marketer hoping to reach the most valuable audience, LinkedIn is a powerful platform. Before you begin your social strategy, it’s a good idea to familiarize yourself with LinkedIn demo ...
Snapchat has grown from a marketing question mark to a marketing must-have in a relatively short time. Since its inception, Snapchat has skyrocketed in popularity amongst not only individuals, but businesses. Like any social media strategy, using Snapchat for business requires thoughtful planning.
If customers are reaching out to your company and not getting the answers they want, you can be sure they’re taking their business elsewhere. Thankfully, social media has revolutionized the world of customer support—making it more efficient than ever. Using social media, support teams can listen for complaints and grievances, connect with customers, and provide personalized solutions.
Businesses need to be able to put themselves in their customers’ shoes. By thinking like your target audience, you’re able to assess what they need, what they could do without, and what their pain points are. Then, you can tailor your marketing strategy to satisfy these needs. As you already know, Facebook is a key arena for focusing on your customers and empathizing with their needs.
Pinterest is not simply a network for spreading information, but one geared towards action. Users flock to the site to find ideas for cooking, wearing, decorating, building, creating, and—most importantly for your business—buying. Pinterest is a top resource for shoppers looking for that perfect product or gift, and your brand needs to be there.
There’s no better place to connect with business professionals than on LinkedIn, the most popular social platform for professional networking. Using LinkedIn for your business can be tricky, but with some research you can direct your strategy in the right direction. Continue reading for the LinkedIn statistics that matter to your business.
As a social media marketer, you know that having your finger on the pulse of the digital world is crucial to success. You need to be constantly learning and gaining new skills. But finding the time to not only learn new skills, but master them, can be a challenge. To help you out, we put together a list of free online resources so that you can stay ahead of the curve and bette ...
A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions.
You already know that images and visuals make your content more shareable on social media. But you can’t just add any photo to your posts and hope for the best. Low-quality, blurry, or poorly edited images simply won’t cut it. To make sure your social media strategy is being enhanced instead of dragged down by your visuals, we consulted Hootsuite designers Jocelyn Aarnoutse an ...
Connecting with an audience on social media can be a challenge for any company. And for nonprofit organizations with limited resources and high competition, getting a message heard can be especially difficult. Beating these odds are four dynamic nonprofits who have harnessed the power of social media.
Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about getting your conten ...
They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that they’re trying to sell you something.