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Businesses need to be able to put themselves in their customers’ shoes. By thinking like your target audience, you’re able to assess what they need, what they could do without, and what their pain points are. Then, you can tailor your marketing strategy to satisfy these needs. As you already know, Facebook is a key arena for focusing on your customers and empathizing with their needs.
Pinterest is not simply a network for spreading information, but one geared towards action. Users flock to the site to find ideas for cooking, wearing, decorating, building, creating, and—most importantly for your business—buying. Pinterest is a top resource for shoppers looking for that perfect product or gift, and your brand needs to be there.
There’s no better place to connect with business professionals than on LinkedIn, the most popular social platform for professional networking. Using LinkedIn for your business can be tricky, but with some research you can direct your strategy in the right direction. Continue reading for the LinkedIn statistics that matter to your business.
As a social media marketer, you know that having your finger on the pulse of the digital world is crucial to success. You need to be constantly learning and gaining new skills. But finding the time to not only learn new skills, but master them, can be a challenge. To help you out, we put together a list of free online resources so that you can stay ahead of the curve and bette ...
A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions.
You already know that images and visuals make your content more shareable on social media. But you can’t just add any photo to your posts and hope for the best. Low-quality, blurry, or poorly edited images simply won’t cut it. To make sure your social media strategy is being enhanced instead of dragged down by your visuals, we consulted Hootsuite designers Jocelyn Aarnoutse an ...
Connecting with an audience on social media can be a challenge for any company. And for nonprofit organizations with limited resources and high competition, getting a message heard can be especially difficult. Beating these odds are four dynamic nonprofits who have harnessed the power of social media.
Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about getting your conten ...
They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that they’re trying to sell you something.
You can’t ignore them any longer—emoji are here to stay. Once confined to adolescent instant messages, these little cartoons now pervade our texts and social media posts. Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.
It’s Monday morning, and you’re standing in front of your closet. You sift through your clothes hangers and empty out your dresser drawers, but the truth is inevitable—you have nothing to wear. This is the same exasperated feeling you get when you’ve run out of ideas and can’t think of anything for your Instagram posts.
When is the last time you used a paper cheque to pay for something? How often have you used a physical calendar to plan a meeting? Is the telephone on your desk more of a decorative sculpture than a way of communicating? It can’t be ignored anymore: digital technology touches every part of our lives and the way we run our businesses—and nobody knows this better than Microsoft.
Think about the last big-ticket item that you bought. Chances are, you didn’t simply go to the store and pick out the first television that caught your eye. You probably spent some time researching the product and reading customer reviews so that you could make an informed decision. Thanks to social media, today’s consumer is more educated and equipped than ever.
If you knew there was a simple way to increase your audience’s willingness to look at your social media and blog content by 80 percent, you’d probably do it. Spoiler alert: researchers found that adding visuals to your content can do just that. However, with all of the legalities (am I allowed to use this picture? Am I going to get sued?), and the seeming lack of quality stock ...
We’ve all been there. You’re at a cocktail party and one minute you’re enjoying a tiny samosa, the next minute you’re cornered and trapped in a conversation with the chattiest person there. No, you don’t really need to hear about the last 20 renaissance festivals he attended, nor do you need to watch a mobile slideshow of the events.
The year was 1939, and a film had just been released to disappointing reception. This flop was American studio MGM’s most expensive production at the time, and recorded a loss of $1.145-million. It wasn’t until a 1956 CBS broadcast of The Wizard of Oz that it finally got the audience attention it deserved.
Imagine your life without coffee. Even if you aren’t a caffeine enthusiast, imagine never smelling that stimulating aroma, or seeing the words “coffee lover” in every social media manager’s Twitter bio. This delicious elixir was discovered in the 10th century, when beans that had fallen into a fire and roasted were dissolved in water.
If you have a sibling, you know that sometimes the best way to learn how to do something is from example. Your big brother might have known how to sneak out of the house in the quietest way possible. Your older sister might have taught you how to beat your brother in Mario Kart. Whatever it was, you got top tips from the experts that shaped the way you would do things in the future.
Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded you and if you had a middle name, it was being used.
Those extreme side parts. Shaggy jet-black hair covering moody eyes. Above-the-head camera selfies. Teen angst. A lot of this *~*~*~*. Myspace is known for many things, but if we took the time to pull aside those side bangs of the 2000s, we would have revealed a social network that was way ahead of its time.