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With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the mark. If you’re perplexed by the idea of filters, hashtags, captions, and followers—or are simply looking for ways to boost your ...
By the year 2020, $113 billion is expected to be spent on social media advertising in the United States alone. Whether you’re a social media ads manager yourself, or a business looking to hire an effective one, it’s important you know what is necessary for success. Continue reading to find out what’s involved in Hootsuite’s social ads expert Gabrielle Maheux’s typical day, i ...
According to Adobe’s Social Intelligence Report, Tumblr ranked No. 1 in social sentiment towards brands. Not only that, but 70 percent of users say the Tumblr dashboard is their favorite place to spend time online. With over 200 million active blogs publishing 80 million posts every day on Tumblr, your brand has a huge opportunity to reach an engaged audience.
Without visible follower counts, likes, or any other kind of public metrics, Snapchat provides an even playing field for all users. Celebrities aren’t given special treatment over us “regular folk.” As the New York Times explains, celebrity “posts are not presented in a newsfeed, and an algorithm does not prioritize their content and automatically feed it to users.
Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch id ...
If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram.
Over 5 million businesses around the world use Instagram to tell their story. With this much competition, it’s clear your brand needs to find new ways to stand out. Thankfully, there are Instagram apps that can help. To save you time, we’ve rounded up 14 of the best apps out there. Check out the video below for five of our favorites and read on for the full list.
Digital video advertising budgets were expected to grow 28.5 percent to $9.84 billion by the end of 2016—$2 billion of which would be spent on YouTube ads. Continue reading to find out the benefits of YouTube advertising, the types of ad options available, and best practices for running a successful campaign.
Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and make money on Pinterest 1.
The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this. The benefits of getting verified on Twitter Having the blue checkmark next to your account name signifies authority and authenticity. Not just anyone can get that coveted blue badge. Twitter’s team careful vets each submission.
You already know that Facebook ads are one of the best ways to boost your business in 2017. However, it can be hard to know if you’re spending your time—and ad budget—efficiently. To help you out, Facebook’s regional head of western Canada, Vik Kambli, joined Mediative’s director of paid media, Carolina Rivera, and Hootsuite’s senior manager of social ads, Ryan Ginsberg, to sh ...
Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.
If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.
If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one. With countless new apps being launched every day, it can be hard to know which ones are worth ...
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.
Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary restrictions. If only you had done a little bit of audience research on your visitors.
The need to connect with like-minded people is a basic human desire. Maslow’s famous hierarchy of needs cites “belongingness” immediately following physiological and safety needs such as food and water. This quest for belonging might be the reason that communities on social media, such as LinkedIn Groups, are so popular.
You’ve probably seen a lot of people share recipes or product wish lists on Pinterest. And while there’s nothing wrong with a classic, tried, tested, and true approach to your Pinterest strategy, it’s always fun to shake things up. Think outside of the box when it comes to your time on Pinterest with the following ten ideas.
Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.
Now that you’ve recycled those champagne corks and swept up the last of the New Year’s Eve confetti, it’s time to think about how to jumpstart your professional growth in 2017. While you could hunker down and crack open a stack of social media theory textbooks, there is a much better option—attending social media conferences.