dara fontein

  • Social Media and Psychology: 4 Things Marketers Need to Know

    You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles. At Hootsuite, we’ve long known that these principles are key to making content spread. This article introduces a few of the most important concepts you can put to work in your strategy, like ...

    Hootsuitein Social- 19 readers -
  • The 5 Key Ingredients of a Perfect Facebook Post

    No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing speci ...

    Hootsuitein Social- 18 readers -
  • 10 Underappreciated Skills for Social Media Professionals

    A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the top skills social media managers need to master and where to go to hone these talents.

    Hootsuitein Social- 18 readers -
  • 7 TED Talks to Make You a Better Social Media Marketer

    TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to. In this post, you’ll find TED Talks that will teach you how to: Make your ideas spread (from one of the world’s best marketers) Understand why certain types of video go vi ...

    Hootsuitein Social- 17 readers -
  • 9 Instagram Mistakes Social Media Managers Should Avoid

    With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the mark. If you’re perplexed by the idea of filters, hashtags, captions, and followers—or are simply looking for ways to boost your ...

    Hootsuitein Social- 15 readers -
  • A Day in the Life of an Expert Social Media Ads Manager

    By the year 2020, $113 billion is expected to be spent on social media advertising in the United States alone. Whether you’re a social media ads manager yourself, or a business looking to hire an effective one, it’s important you know what is necessary for success. Continue reading to find out what’s involved in Hootsuite’s social ads expert Gabrielle Maheux’s typical day, i ...

    Hootsuitein Social- 23 readers -
  • Advertising on Tumblr: A Quick Guide for Marketers

    According to Adobe’s Social Intelligence Report, Tumblr ranked No. 1 in social sentiment towards brands. Not only that, but 70 percent of users say the Tumblr dashboard is their favorite place to spend time online. With over 200 million active blogs publishing 80 million posts every day on Tumblr, your brand has a huge opportunity to reach an engaged audience.

    Hootsuitein Social- 15 readers -
  • 6 Facebook Live Series You Should Watch (And Learn From)

    Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch id ...

    Hootsuitein Social- 18 readers -
  • 6 Ideas to Borrow from Creative Social Media Carousel Ads

    If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram.

    Hootsuitein Social- 17 readers -
  • How to Turn Your Pinterest Profile Into a Money-Making Machine

    Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and make money on Pinterest 1.

    Hootsuitein Social How To's- 31 readers -
  • How to Get Verified on Twitter: The Essential Guide for Marketers

    The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this. The benefits of getting verified on Twitter Having the blue checkmark next to your account name signifies authority and authenticity. Not just anyone can get that coveted blue badge. Twitter’s team careful vets each submission.

    Hootsuitein Social How To's- 18 readers -
  • The 3 Facebook Ad Tips You Need To Know

    You already know that Facebook ads are one of the best ways to boost your business in 2017. However, it can be hard to know if you’re spending your time—and ad budget—efficiently. To help you out, Facebook’s regional head of western Canada, Vik Kambli, joined Mediative’s director of paid media, Carolina Rivera, and Hootsuite’s senior manager of social ads, Ryan Ginsberg, to sh ...

    Hootsuitein Social- 21 readers -
  • 13 Facebook Live Tips from Hootsuite’s Social Media Team

    Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.

    Hootsuitein Social- 24 readers -
  • Sentiment Analysis Tools for Social Media Marketers

    If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.

    Hootsuitein Social- 21 readers -
  • The Best Apps for Social Media Managers in 2017

    If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one. With countless new apps being launched every day, it can be hard to know which ones are worth ...

    Hootsuitein Social- 16 readers -
  • How to Optimize Your Facebook Page for Business

    A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.

    Hootsuitein Social How To's- 23 readers -