dara fontein

  • How to Get Verified on Facebook: A Step-by-Step Guide

    Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. The gray or blue verified badge lets your audience know you’re authentic and helps your page show up higher in search results so potential customers can easily find your business.

    Hootsuitein Social How To's- 6 readers -
  • 6 Social Media Ad Mistakes Brands Need to Avoid

    We all make mistakes, but when it comes to your social media advertising efforts these seemingly innocent blunders can end up costing you—a lot. I spoke with Hootsuite’s social ads expert Gabrielle Maheux to find out what the biggest social ad mistakes are. Continuing reading to learn how you can avoid these mistakes—and save your budget. Stop Making These 6 Social Media Ad Mistakes 1.

    Hootsuitein Social- 14 readers -
  • 7 Must-Watch TED Talks to Help Marketers Boost Creativity

    We’ve all been there. You’re sitting in a brainstorm and can’t think of a single idea. Your deadline is looming and you can’t come up with a topic to write about. You have to schedule a week’s worth of content and have no idea what to post. You’re stuck in a creative rut. While there are countless theories on how to get out of a creative roadblock—72 percent of people say th ...

    Hootsuite- 16 readers -
  • Everything Social Marketers Need to Know About Micro-Influencers

    When it comes to your social media strategy, bigger isn’t always better. You already know that influencer marketing can get you real results (it’s been shown to influence 20 to 50 percent of all purchasing decisions) but it might be time to consider what micro-influencers can do for your business. In contrast to more well-known or celebrity influencers, micro-influencers are e ...

    Hootsuite- 17 readers -
  • 4 Instagram Secrets Teens Know that Brands Don’t

    I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the age of 20. Whether it’s knowing how to get the most likes, sharing beautiful images, or interacting with other users, teenagers seem to know something about Instagram that most users don’t. We took a look at some popular teen-run Instagram accounts and spoke to some trus ...

    Hootsuitein Social- 19 readers -
  • Social Media and Psychology: 4 Things Marketers Need to Know

    You can’t expect social media success if you don’t understand your audience. And there’s no better way of doing this than getting inside their heads with a few basic psychology principles. At Hootsuite, we’ve long known that these principles are key to making content spread. This article introduces a few of the most important concepts you can put to work in your strategy, like ...

    Hootsuitein Social- 22 readers -
  • The 5 Key Ingredients of a Perfect Facebook Post

    No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing speci ...

    Hootsuitein Social- 18 readers -
  • 10 Underappreciated Skills for Social Media Professionals

    A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the top skills social media managers need to master and where to go to hone these talents.

    Hootsuitein Social- 18 readers -
  • 7 TED Talks to Make You a Better Social Media Marketer

    TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to. In this post, you’ll find TED Talks that will teach you how to: Make your ideas spread (from one of the world’s best marketers) Understand why certain types of video go vi ...

    Hootsuitein Social- 17 readers -
  • A Day in the Life of an Expert Social Media Ads Manager

    By the year 2020, $113 billion is expected to be spent on social media advertising in the United States alone. Whether you’re a social media ads manager yourself, or a business looking to hire an effective one, it’s important you know what is necessary for success. Continue reading to find out what’s involved in Hootsuite’s social ads expert Gabrielle Maheux’s typical day, i ...

    Hootsuitein Social- 24 readers -
  • Advertising on Tumblr: A Quick Guide for Marketers

    According to Adobe’s Social Intelligence Report, Tumblr ranked No. 1 in social sentiment towards brands. Not only that, but 70 percent of users say the Tumblr dashboard is their favorite place to spend time online. With over 200 million active blogs publishing 80 million posts every day on Tumblr, your brand has a huge opportunity to reach an engaged audience.

    Hootsuitein Social- 15 readers -
  • 6 Facebook Live Series You Should Watch (And Learn From)

    Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch id ...

    Hootsuitein Social- 19 readers -
  • 6 Ideas to Borrow from Creative Social Media Carousel Ads

    If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram.

    Hootsuitein Social- 18 readers -
  • How to Turn Your Pinterest Profile Into a Money-Making Machine

    Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and make money on Pinterest 1.

    Hootsuitein Social How To's- 33 readers -
  • How to Get Verified on Twitter: The Essential Guide for Marketers

    The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this. The benefits of getting verified on Twitter Having the blue checkmark next to your account name signifies authority and authenticity. Not just anyone can get that coveted blue badge. Twitter’s team careful vets each submission.

    Hootsuitein Social How To's- 18 readers -
  • The 3 Facebook Ad Tips You Need To Know

    You already know that Facebook ads are one of the best ways to boost your business in 2017. However, it can be hard to know if you’re spending your time—and ad budget—efficiently. To help you out, Facebook’s regional head of western Canada, Vik Kambli, joined Mediative’s director of paid media, Carolina Rivera, and Hootsuite’s senior manager of social ads, Ryan Ginsberg, to sh ...

    Hootsuitein Social- 21 readers -