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  • 6 Facebook Live Series You Should Watch (And Learn From)

    Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video compared to videos shared after the fact. Continue reading for some of our favorite Facebook Live video series—and get some top-notch id ...

    Hootsuitein Social- 13 readers -
  • 6 Ideas to Borrow from Creative Social Media Carousel Ads

    If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram.

    Hootsuitein Social- 13 readers -
  • How to Turn Your Pinterest Profile Into a Money-Making Machine

    Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and make money on Pinterest 1.

    Hootsuitein Social How To's- 20 readers -
  • How to Get Verified on Twitter: The Essential Guide for Marketers

    The blue verified checkmark is a symbol of trust on Twitter. Continue reading to discover why getting verified on Twitter is important—and how you can accomplish this. The benefits of getting verified on Twitter Having the blue checkmark next to your account name signifies authority and authenticity. Not just anyone can get that coveted blue badge. Twitter’s team careful vets each submission.

    Hootsuitein Social How To's- 16 readers -
  • The 3 Facebook Ad Tips You Need To Know

    You already know that Facebook ads are one of the best ways to boost your business in 2017. However, it can be hard to know if you’re spending your time—and ad budget—efficiently. To help you out, Facebook’s regional head of western Canada, Vik Kambli, joined Mediative’s director of paid media, Carolina Rivera, and Hootsuite’s senior manager of social ads, Ryan Ginsberg, to sh ...

    Hootsuitein Social- 18 readers -
  • 13 Facebook Live Tips from Hootsuite’s Social Media Team

    Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.

    Hootsuitein Social- 19 readers -
  • Sentiment Analysis Tools for Social Media Marketers

    If someone were talking about you, would you want to know what they were saying? For businesses, there’s no choice—they need to know what people are saying about their brand. It’s important for brands to listen carefully to what is being said about their business—and even more important to know whether the talk is positive or negative. Sentiment analysis tools can help with this.

    Hootsuitein Social- 15 readers -
  • The Best Apps for Social Media Managers in 2017

    If you’ve ever tried to build classic flat pack furniture without that special screwdriver, you know how important the right tool can be. For social media managers, knowing the right tools and the best apps can make all the difference between a successful campaign and a mediocre one. With countless new apps being launched every day, it can be hard to know which ones are worth ...

    Hootsuitein Social- 15 readers -
  • How to Optimize Your Facebook Page for Business

    A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers. And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started. With 1.

    Hootsuitein Social How To's- 21 readers -
  • How to Get The Most Out of Your Social Media Audience Research

    Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary restrictions. If only you had done a little bit of audience research on your visitors.

    Hootsuitein Social How To's- 28 readers -
  • Why You Should Be Using LinkedIn Groups

    The need to connect with like-minded people is a basic human desire. Maslow’s famous hierarchy of needs cites “belongingness” immediately following physiological and safety needs such as food and water. This quest for belonging might be the reason that communities on social media, such as LinkedIn Groups, are so popular.

    Hootsuitein Social- 51 readers -
  • 10 Unexpected Ways to Use Pinterest

    You’ve probably seen a lot of people share recipes or product wish lists on Pinterest. And while there’s nothing wrong with a classic, tried, tested, and true approach to your Pinterest strategy, it’s always fun to shake things up. Think outside of the box when it comes to your time on Pinterest with the following ten ideas.

    Hootsuitein Social- 27 readers -
  • Not Sure What to Post on Social Media? 10 Content Ideas That Work

    Every social media manager has been there. You know you should post something but are fresh out of interesting ideas. What will my audience care about? How many times have I done the same thing? The more urgent the need to post something is, the more blank your mind becomes. This cheat sheet of engaging social media content ideas will help you beat that dreaded writer’s block.

    Hootsuitein Social Content- 16 readers -
  • The Best Social Media Conferences to Attend in 2017

    Now that you’ve recycled those champagne corks and swept up the last of the New Year’s Eve confetti, it’s time to think about how to jumpstart your professional growth in 2017. While you could hunker down and crack open a stack of social media theory textbooks, there is a much better option—attending social media conferences.

    Hootsuitein Social EMail- 20 readers -
  • Top LinkedIn Demographics That Matter to Social Media Marketers

    There is no social network more catered to business professionals than LinkedIn. Whether you’re a recruiter looking for top notch prospects, a content creator looking to publish an article, or a marketer hoping to reach the most valuable audience, LinkedIn is a powerful platform. Before you begin your social strategy, it’s a good idea to familiarize yourself with LinkedIn demo ...

    Hootsuitein Social- 23 readers -
  • The Top Snapchat Statistics You Need to Know for Business

    Snapchat has grown from a marketing question mark to a marketing must-have in a relatively short time. Since its inception, Snapchat has skyrocketed in popularity amongst not only individuals, but businesses. Like any social media strategy, using Snapchat for business requires thoughtful planning.

    Hootsuitein Social- 17 readers -
  • How Hootsuite Does Social Customer Support: Tips from Our Experts

    If customers are reaching out to your company and not getting the answers they want, you can be sure they’re taking their business elsewhere. Thankfully, social media has revolutionized the world of customer support—making it more efficient than ever. Using social media, support teams can listen for complaints and grievances, connect with customers, and provide personalized solutions.

    Hootsuitein Social How To's- 18 readers -
  • What Customers Really Want from Your Facebook Page

    Businesses need to be able to put themselves in their customers’ shoes. By thinking like your target audience, you’re able to assess what they need, what they could do without, and what their pain points are. Then, you can tailor your marketing strategy to satisfy these needs. As you already know, Facebook is a key arena for focusing on your customers and empathizing with their needs.

    Hootsuitein Social- 8 readers -