dara fontein

  • What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes

    Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links should I use? You might have a lot of questions, but the bottom line is this: SEO is about getting your conten ...

    Hootsuitein Social SEO- 9 readers -
  • What Marketers Can Learn From 3 Creative Facebook Ads

    They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but there are a number of highly creative and clever Facebook ads that can make you forget that they’re trying to sell you something.

    Hootsuitein Social- 9 readers -
  • The Complete Emoji Guide for Social Media Marketers

    You can’t ignore them any longer—emoji are here to stay. Once confined to adolescent instant messages, these little cartoons now pervade our texts and social media posts. Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.

    Hootsuitein Social- 7 readers -
  • Instagram Post Ideas: 6 Types of Content That Work

    It’s Monday morning, and you’re standing in front of your closet. You sift through your clothes hangers and empty out your dresser drawers, but the truth is inevitable—you have nothing to wear. This is the same exasperated feeling you get when you’ve run out of ideas and can’t think of anything for your Instagram posts.

    Hootsuitein Social Content- 11 readers -
  • What’s Next in Digital Transformation? 4 Questions With Microsoft

    When is the last time you used a paper cheque to pay for something? How often have you used a physical calendar to plan a meeting? Is the telephone on your desk more of a decorative sculpture than a way of communicating? It can’t be ignored anymore: digital technology touches every part of our lives and the way we run our businesses—and nobody knows this better than Microsoft.

    Hootsuite- 22 readers -
  • How Social Continues to Shape the Buyer’s Journey: A Q&A with Marketo

    Think about the last big-ticket item that you bought. Chances are, you didn’t simply go to the store and pick out the first television that caught your eye. You probably spent some time researching the product and reading customer reviews so that you could make an informed decision. Thanks to social media, today’s consumer is more educated and equipped than ever.

    Hootsuitein Social How To's- 10 readers -
  • 7 Twitter Chats Social Media Marketers Need to Follow

    We’ve all been there. You’re at a cocktail party and one minute you’re enjoying a tiny samosa, the next minute you’re cornered and trapped in a conversation with the chattiest person there. No, you don’t really need to hear about the last 20 renaissance festivals he attended, nor do you need to watch a mobile slideshow of the events.

    Hootsuitein Social- 7 readers -
  • How to Get More Views on YouTube

    The year was 1939, and a film had just been released to disappointing reception. This flop was American studio MGM’s most expensive production at the time, and recorded a loss of $1.145-million. It wasn’t until a 1956 CBS broadcast of The Wizard of Oz that it finally got the audience attention it deserved.

    Hootsuitein Social How To's- 6 readers -
  • 8 Productivity Apps for Social Media Marketers

    Imagine your life without coffee. Even if you aren’t a caffeine enthusiast, imagine never smelling that stimulating aroma, or seeing the words “coffee lover” in every social media manager’s Twitter bio. This delicious elixir was discovered in the 10th century, when beans that had fallen into a fire and roasted were dissolved in water.

    Hootsuite- 8 readers -
  • Social Media Lessons from 6 Must-Follow Brands on Facebook

    If you have a sibling, you know that sometimes the best way to learn how to do something is from example. Your big brother might have known how to sneak out of the house in the quietest way possible. Your older sister might have taught you how to beat your brother in Mario Kart. Whatever it was, you got top tips from the experts that shaped the way you would do things in the future.

    Hootsuite- 10 readers -
  • How to Create Social Media Guidelines for Your Business

    Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded you and if you had a middle name, it was being used.

    Hootsuite- 9 readers -
  • 5 Features that Prove Myspace Was Way Ahead of Its Time

    Those extreme side parts. Shaggy jet-black hair covering moody eyes. Above-the-head camera selfies. Teen angst. A lot of this *~*~*~*. Myspace is known for many things, but if we took the time to pull aside those side bangs of the 2000s, we would have revealed a social network that was way ahead of its time.

    Hootsuitein Social- 3 readers -
  • 10 Books Every Social Media Manager Should Read

    When I was young, my summer holiday usually kicked off with a visit to the local library to sign up for the summer reading program. Kids around the city would eagerly devour book after book, in the hopes of the ultimate prize—a new book of their choice. As an adult, the fact that I can go and just get a book whenever I please ranks right up there with the disbelief that I can a ...

    Hootsuitein Social- 4 readers -
  • How to Boost Your Brand with a Snapchat Takeover

    My brother was recently “helping” my parents repaint the outside of their house. He got about halfway through, when my dad came outside and saw the patchy job that my dear brother had done. He grabbed a paintbrush and got to work himself (as my brother chuckled sheepishly). Sometimes, it’s nice when other people take over. This is especially true for your brand’s social media accounts.

    Hootsuite- 7 readers -
  • How to Curate the Perfect Twitter Feed

    A few months ago I was huffing and puffing my way through a free, public bootcamp fitness class when it was time to do push-ups. Push-ups are not my strong suit (neither is running, weight-lifting, or any general body movement, but that’s another story). I soon found myself only making any type of effort when the instructor would look my way. The second her back was turned, it was break time.

    Hootsuite- 6 readers -
  • The Secrets to Running a Successful Youtube Contest

    The scene was immediately intriguing. A mother lay on a bed surrounded by four identical looking babies. The dad holding the video camera made a face that only the babies could see, and all at once they erupted into synchronized laughter. These giggling gals didn’t know it at the time, but they were a part of one of the most lucrative video contests in North America.

    Hootsuite- 7 readers -
  • Social Media Secrets from Dogs Who Are Better at Instagram Than You

    They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, I’m not talking about your exes—I’m talking about dogs. For creatures that don’t even have opposable thumbs, dogs are dominating Instagram feeds around the world quicker than you can say “Sit!” Animal Instagram accounts may have brought so much joy to the platform, but it’s not all fun and gam ...

    Hootsuite- 14 readers -
  • Top Facebook Demographics That Matter to Social Media Marketers

    You wouldn’t launch a business without knowing exactly who your potential customers are, and the same can be said about your Facebook strategy. The more you know about the people who make up your Facebook community, the easier it is to create and share content that they will find valuable. Relying on a classic spray and pray method—where you just blindly blast your social media ...

    Hootsuite- 8 readers -
  • What Was Your Proudest Social Media Moment?

    Perhaps you were walking your daughter down the aisle. Maybe you finally got the promotion you had been working so hard for. You might have just won your school’s spelling bee. Whatever your proudest moment was, it became a personal milestone and a standard by which you measure all other moments. Just like your other personal highlights, your proudest moments on social media ha ...

    Hootsuitein Social- 6 readers -