Darin Archer

  • Dear Brand Manufacturer, give me product images. Signed, Retailer

    Have you ever purchased a product without actually seeing it? Most online retailers have some form of imagery to provide visibility into what you’re purchasing, but how many have brilliant product photos? In fact, research has shown that 77% of online shoppers are 'very to somewhat' influenced by the quality of content (descriptions, copy, images, and tools) when making purchase decisions.

    Darin Archer/ Econsultancy- 2 readers -
  • Online video for ecommerce: what type of content should you create?

    For retailers, video is the new JPEG. Companies have demonstrated that videos drive more conversion and higher AOV, and with the costs of video production dropping, there’s no reason why all retailers shouldn’t be embracing video - and hundreds of reasons why they should. You probably already know how important video is for your ecommerce site, but do you know the best ways to ...

    Darin Archer/ Econsultancyin Content- 8 readers -