- Our Blog
The Apple App Store now has over two million apps, so it’s hardly surprising that more and more developers are turning to Search Ads to help people discover their apps more easily. In such a crowded marketplace – 65% of downloads come from searches in the Apple App Store – it’s a good way to ensure they stand out.
With more than 60% of downloads coming from users searching inside the app stores, a great preview video is necessary to tell a compelling story to convert shoppers from “just browsing” to “engaged users.” An app preview video requires more work than simply recording the app in action. It is the first creative asset that users see.