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Understand the intent of your prospects and deliver more relevant communications to convert them. Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase.
For me, marketing automation is one of the most exciting recent MarTech developments, since it gives so many opportunities to help businesses to deliver more relevant communications to their site visitors and subscribers; which help engage and nurture both prospects and customers. I’m not alone. In a poll of our readers on Smart Insights we’re asking ’What is the most important ...
Marketing automation is a hot trend in the industry, and has been for some time (see the graph of marketing automation search volumes below). It opens up massive opportunities for businesses of all shapes and sizes, but the ones capitalising on it most effectively have mostly been larger organisations with the resources to implement big projects.
The latest GetResponse webinar featured Dave Chaffey, the CEO of Smart Insights, a company designed to help marketers up their digital marketing game with actionable advice. And that’s exactly what Dr. Chaffey gave in this webinar. Marketing automation can be intimidating for those who are new to it. It’s often a series of baby steps as new users start to use marketing automation.
5 all-too-common missed opportunities which you can take advantage of to make the most of the power of Email Marketing Automation Marketing Automation is a powerful Marketing Technology since it promises better response by sending more relevant emails to your audience in the context of the their interactions with a business.
A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one. And yet, on the ground, most companies remain unconvinced.