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In 2015, search accounted for a combined total of 39.2 percent of retail orders (organic search with 21.5 percent and paid search with 17.7 percent). Is your business ready to be found this holiday season? Here are five ways to make sure shoppers find your business during the 2016 holidays. 1. Create a website With so many people searching online, it’s surprising that almost 50 percent of U.S.
Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence. What is the rock star approach to email design? Think about your favorite musical artist for a moment.
Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. Those first few days are important for setting exceptions and building their personal investment in your business.
Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service announcements in the 1980’s while watching your favorite cartoons growing up? It turns out that this informational campaign still exists as a platform to inspire individuals to create change in their lives and communities.
A person comes into your store and makes a purchase. Great! A new customer. But then what happens? They leave. And what happens once they leave? You may never see them again. That’s too bad because these customers are important. These are people who have already had a great experience with you and are likely to want to do business with you again.
Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just aren’t that excited about digging into email marketing reports.
The next installment of our Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing focuses on showing you how to design a marketing email in 15 minutes or less. You’ll see how simple it is to create a mobile-responsive email template, which means your email adapts to the device someone is reading it on, for your time-based promotions and non-promotional emails.
Ugh. Is it that time already? You know, that time you dread when you have to figure out what to say in your next email. That time when you think up five other things you could be doing instead. Sure, the act of writing your email can be the hardest part of email marketing. But it doesn’t have to be.
For business owners like Rick Lombardi, owner of The Vin Bin, a wine and cheese shop with locations in Marlborough, Hopkinton, and Southborough, Massachusetts, Constant Contact is the perfect way to reac ...
Back in 2009, Molly decided to go out on her own as a voice teacher. She put out ads on Craigslist to drum up business, and used simple headlines that read: “Voice Lessons.” Obviously, she was hoping to attract people looking for, um, voice lessons. The ads did attract people, but… After posting the ad many times, and receiving three or four responses each time, only one pers ...
I’m sure I don’t have to tell you how important it is to continually be growing your email contact list. But even as an experienced marketer, you may not be taking advantage of all the key locations or tools available to you. Use the following resources to build a quality permission-based email list as fast as possible.
At the beginning of every year, a friend of mine in the retail space vows to get serious about using email marketing for his shop. But then the day-to-day of running his business always gets in the way of those good intentions. Sound familiar? The situation got me thinking. What if we could break that pattern of wanting to do better with email but not being able to find the ...
I screwed up. Back during my consulting days, I met a potential client at a party hosted by a mutual friend. We spent part of the evening talking about a marketing initiative she was trying to get off the ground. We agreed to get in touch later to discuss the possibility of working together. She gave me her card and asked me to follow up with her. And that’s where I blew it.
Franchisees often struggle to find the time and the money to market, especially at start-up when owners are working day and night to keep the doors open and make payroll. They shouldn’t have to reinvent the wheel to do their own marketing. For franchisors, brand recognition and marketing are especially critical due to the sheer scale of the operation.
As someone marketing a small business, you may be on the lookout for the next big thing, hoping to find a silver bullet or advanced strategy to use in 2016. The truth is you probably don’t need any of those things. If you’re using email marketing to get the word out about your small business and retain existing customers, you already have a strong foundation in place.
Whether you’re sending emails to let people know about your latest specials, posting on social media about upcoming events, or just interacting with a client face-to-face at your store or office — you are marketing your business. And while it might be a surprise, you already know what it takes to be a successful marketer; you just need to put your skills to work.
Repeat business, new customers, and referrals don’t happen on their own. It starts with a great experience — the type of experience that makes people say WOW and want to tell their friends about you. But then you need to build on that experience so that you’re not only staying in touch with your existing customers, but also reaching new people in the process. That’s where marketing comes in.
You already have success metrics you use to keep your business up and running. You use these metrics to track your performance and make smarter decisions about the products you sell and the services you offer. Marketing works the same way. Your marketing metrics tell you how your different activities are performing, and provide insight into the types of messages that are reson ...
Strong and effective communication has always played a role in building your business, but with today’s online marketing tools, communication comes in many different forms. Email is a great example of this. A recent survey of consumers found that 91 percent of people like to receive emails from the companies they do business with.