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What happens when the U.S. Small Business Administration Tech Coalition brings together Constant Contact, Facebook, Google, and Square? A free, live stream workshop to help small businesses make the most of the holiday season of course. Join us on November 1st, from 12 pm to 2 pm ET, as we share the latest tips and tricks to be found online by holiday shoppers this season.
Can you believe it’s time to start planning for the holiday shopping season already? You may think it’s too soon, but with big shopping days like Black Friday (Nov. 24), Small Business Saturday (Nov. 25), and Cyber Monday (Nov. 27) coming up in November, you’ll want to start planning your email marketing content now. In particular, you’ll want your email content to be share-worthy.
With the holidays fast approaching, now’s the perfect time to start planning to have your best holiday season ever. But how will you know if you actually did any better with your email marketing when the holiday season is over? Whether you’re looking to increase sales or donations, it’s best to take a look back so you can set realistic goals for this year.
When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your end goal. It should always be clear how these metrics are leading to a business result.
Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. Join us for a free webinar, How to Have Your Best Holiday Season Ever, for more tips on holiday email marketing.
Ready for your scary stat of the day? 80 percent of marketers struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. How is this possible? You’ve probably heard the marketing mantra: If you’re not measuring, you’re not marketing. But let’s be honest. You’re busy trying to complete work for existing clients, reach new clients, and s ...
Holly Furgason is motivated by many things, but comfort isn’t one of them. As the owner of Blue Sparrow Pilates, Holly has learned how to overcome major challenges — from dissolving a business partnership to weathering a major financial crisis. Listen as she shares what it takes to keep a business running for over a decade and how to build a loyal audience.
You’ve decided to use a survey or poll to learn more about your audience. Now all you need to do is to write your survey questions. Sounds easy enough, doesn’t it? But beware. There are some common mistakes that are easy to make even on the simplest of questions. Use the following list as your guide to help avoid these possible pitfalls. 1. Write questions that are simple and to the point.
Want to get more clients for your agency? It’s not always as easy as you’d like. When you’re focused on providing quality marketing services for your clients, it’s easy to let your own marketing slip through the cracks. It doesn’t help that smaller agencies rarely have the resources to hire a dedicated Business Development Manager and most new leads take months to convert.
You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one big question.
When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible for a small agency or lone consultant to be an expert in all areas of digital marketing.
When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons.
Isn’t it great when someone new comes into your store? But what happens after they leave? It’s possible you’ll never see them again. What can you do to make sure that doesn’t happen? It’s simple; collect email addresses from customers while they’re in your store. Then use email marketing to encourage repeat business.
I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both wealthy and community investors.
Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar, See the Impact of Your Email Ma ...
When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business would evolve over the next 38 years. From skyrocketing rent prices in San Francisco to the rise of digital drafting tools, Susie keeps her store going by facing trends head on and maintaining strong relationships with her customers and staff.
When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers off. What’s the secret to writing a successful marketing email? The best email marketing campaigns have a c ...
I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs to be. Let me explain.
When Libby and Brad Birky decided to start Colorado’s first pay-what-you-can restaurant, So All May Eat (or SAME) Café — no one thought their idea would work. Now, after ten successful years in business, Libby and Brad share their story on the today’s episode of Small Biz Stories. Listen as they share how they transformed a unique idea into a thriving business.