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You’ve decided to give up on being a generalist marketing agency. You’ve seen that generalist agencies have a hard time differentiating themselves in a competitive market. And you’re ready to stand out with your specialties, attract more quality clients, and increase revenue for your business. Now, you’re left with one big question.
When you start a marketing agency, your first impulse might be to keep your focus general. After all, staying general will open you up to a broad range of clients, right? Getting too specialized might turn people away. But let’s be honest with ourselves for a moment. It’s nearly impossible for a small agency or lone consultant to be an expert in all areas of digital marketing.
When Barbara Felix started her business, Felix the Cook, over ten years ago, she was looking for a way to provide for her family, while doing something she loved. Finding her sweet spot with custom-made sugar cookies, Barbara has attracted big name clients like Google Ventures, UPS, and The Four Seasons.
Isn’t it great when someone new comes into your store? But what happens after they leave? It’s possible you’ll never see them again. What can you do to make sure that doesn’t happen? It’s simple; collect email addresses from customers while they’re in your store. Then use email marketing to encourage repeat business.
I’m sure you’ve asked yourself, “How often should I send email?” Weekly? Monthly? Anytime sales are low? Start with this question: How many times do you have to ask kids to do something? Usually, more than once. It’s often the same with email marketing. It’s not that people on your email list are children, it’s that they’re busy and your business isn’t their top priority.
What am I doing to make the world a better place? That’s the question that motivated Brian Beckon to leave the corporate world in the hopes of building a more democratic and just economy. As a securities lawyer and Vice President of Cutting Edge Capital, Brian has the knowledge and passion necessary to help entrepreneurs raise funds from both wealthy and community investors.
Ask someone about their email marketing results, and they’re likely to mention metrics such as opens and clicks. But opens and clicks only tell part of the story. If you want to measure the impact of email marketing on your business, you need to dig deeper. Struggling to connect email marketing to your bottom line? Join us for a free webinar, See the Impact of Your Email Ma ...
When Susie Coliver started ARCH Art & Drafting Supply at 24 years old, she never could have anticipated how her business would evolve over the next 38 years. From skyrocketing rent prices in San Francisco to the rise of digital drafting tools, Susie keeps her store going by facing trends head on and maintaining strong relationships with her customers and staff.
When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without being too pushy and turning your subscribers off. What’s the secret to writing a successful marketing email? The best email marketing campaigns have a c ...
I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 1,200 characters — results in the highest email click-through rate for most industries. But that doesn’t tell the whole story. The better answer: As long as it needs to be. Let me explain.
When Libby and Brad Birky decided to start Colorado’s first pay-what-you-can restaurant, So All May Eat (or SAME) Café — no one thought their idea would work. Now, after ten successful years in business, Libby and Brad share their story on the today’s episode of Small Biz Stories. Listen as they share how they transformed a unique idea into a thriving business.
Traci Brown is a body language and persuasion expert whose winning mindset propels her business to success. Today, on episode 10 of the Small Biz Stories podcast, Traci shares her best stories — like the time she got a product deal with Kevin Harrington, a Shark from ABC’s hit show Shark Tank — as well as her biggest setbacks.
Has this ever happened to you? You send out an email with information about a program or sale. You’ve made sure to answer all the relevant questions, but you still get replies asking about the very thing you answered in the email. Why don’t people just read the email?!? Before you give up and cry, “People just don’t read anymore!,” let’s make sure you’re doing all you can to ...
In 2015, search accounted for a combined total of 39.2 percent of retail orders (organic search with 21.5 percent and paid search with 17.7 percent). Is your business ready to be found this holiday season? Here are five ways to make sure shoppers find your business during the 2016 holidays. 1. Create a website With so many people searching online, it’s surprising that almost 50 percent of U.S.
Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your brand essence. What is the rock star approach to email design? Think about your favorite musical artist for a moment.
Imagine for a moment that you’ve hired a new employee. Would you expect your new hire to figure everything out on their own? It’s likely you’ll have a new hire checklist to be certain your new employee gets the information they need to be successful. Those first few days are important for setting exceptions and building their personal investment in your business.
Yep. I’m about to date myself for sure. But does anyone else remember seeing NBC’s “The More You Know” public service announcements in the 1980’s while watching your favorite cartoons growing up? It turns out that this informational campaign still exists as a platform to inspire individuals to create change in their lives and communities.
A person comes into your store and makes a purchase. Great! A new customer. But then what happens? They leave. And what happens once they leave? You may never see them again. That’s too bad because these customers are important. These are people who have already had a great experience with you and are likely to want to do business with you again.
Research from the Direct Marketing Association has shown that email marketing returns $44 for every $1 spent. Do you know if this return on investment rings true for your small business? If you don’t know the answer, it’s okay, you’re not alone. Many small business owners we talk to just aren’t that excited about digging into email marketing reports.
The next installment of our Virtual Workshop Series for Retailers: How to Increase Sales with Email Marketing focuses on showing you how to design a marketing email in 15 minutes or less. You’ll see how simple it is to create a mobile-responsive email template, which means your email adapts to the device someone is reading it on, for your time-based promotions and non-promotional emails.