Dave Davies

  • What the heck is machine learning, and why should I care?

    There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple of assumptions that may or may not ...

    Dave Davies/ Search Engine Landin SEO Google- 11 readers -
  • Last-minute SEO for the holidays

    So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.

    Dave Davies/ Marketing Landin SEO- 11 readers -
    Earlier about the same topic:
  • Last-minute SEO for the holidays

    So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Exploring a newly-granted Google patent around social signals

    Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly.

    Dave Davies/ Search Engine Landin SEO Google- 13 readers -
  • Optimizing your internal link structure

    Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: Users.

    Dave Davies/ Marketing Landin SEO- 17 readers -
    Earlier about the same topic:
  • Optimizing your internal link structure

    Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: Users.

    Dave Davies/ Search Engine Landin SEO- 18 readers -
  • The definitive SEO audit part 3 of 3: Off-site

    Disclaimer: Every situation is unique. This outline of the elements of an off-site SEO audit discusses the common first points I look at with unpenalized sites when I’m looking to enhance their profiles. If you have a penalty or other serious issues, these points are not exhaustive and will not cover all the areas you will need to research or methods to employ.

    Dave Davies/ Search Engine Landin Social SEO- 14 readers -
  • The definitive SEO audit part 2 of 3: Content and on-site

    Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.

    Dave Davies/ Search Engine Landin SEO- 12 readers -
  • The definitive SEO audit part 1 of 3: Technical

    Disclaimer: Every situation is unique. This outline of the elements of a technical SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or serious technical issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ.

    Dave Davies/ Search Engine Landin SEO- 15 readers -
  • Performing a manual backlink audit, step by step

    It might be every SEO’s least favorite job: the backlink audit. This is not because the work itself is horrible (though it can be tedious on sites with large link footprints), but because it’s almost always performed when a domain is in trouble. Whether you’re reading this article because you’re an SEO looking at new strategies or a site owner that has received a link-based ...

    Dave Davies/ Search Engine Landin SEO- 12 readers -
  • Google Entity Metrics: The Role of Entities in SEO

    According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article.

    Dave Davies/ The SEM Postin SEO Google- 13 readers -
  • How Is Automated Conversion Optimization Possible with Google?

    Last month, we looked at Google patent US 2015/0242512 A1 and Google personalization. Before that, we looked at one of its patents on the use of email to impact search rankings. Both of these patents focus on adjusting rankings for users based on behavior, but what happens after the user has clicked the search result and is now on your site? A Google patent published on Sept ...

    Dave Davies/ Search Engine Watch- 16 readers -
  • How Google Personalizes Your Search Results

    Regular visitors to Search Engine Watch will remember the article from last month, Your Email Marketing May Impact Your Rankings. As I noted in this piece, I'm a big fan of patents. I find them helpful for confirming direction. Additionally, they help reveal the kinds of approaches Google takes to address specific problems.

    Dave Davies/ Search Engine Watch- 31 readers -