Dave Davies

  • 3 logical myths about rankings that can destroy a business

    I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior and guided buying systems with a foc ...

    Dave Davies/ Marketing Landin SEO- 13 readers -
  • 3 logical myths about rankings that can destroy a business

    I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior and guided buying systems with a foc ...

    Dave Davies/ Search Engine Landin SEO- 21 readers -
  • Part 2 of 2: How Google learns to guide purchasing decisions

    In my last article, I explored a patent which focused on how Google learns to influence and control users. This patent described a system to adjust and correct users when their system determines that said user is making a mistake. In this system, we saw Google influence users and suggest alternatives when it deemed a user was acting in a way that would prevent then from perfo ...

    Dave Davies/ Search Engine Landin SEO Google How To's- 15 readers -
  • A technical argument for quality content

    Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

    Dave Davies/ Marketing Landin Content- 14 readers -
    Earlier about the same topic:
  • A technical argument for quality content

    Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

    Dave Davies/ Search Engine Landin SEO Content- 29 readers -
  • It’s time to get ready for the holidays (Yes, really!)

    We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine short months, the chaos of filling that home and hearth with a wide assortment of colorful boxes, trees or candles will begin. Regular readers will remember that last November, I published an article on last-minute SEO for the holidays.

    Dave Davies/ Search Engine Landin SEO- 22 readers -
  • What the heck is machine learning, and why should I care?

    There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple of assumptions that may or may not ...

    Dave Davies/ Search Engine Landin SEO Google- 16 readers -
  • Last-minute SEO for the holidays

    So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.

    Dave Davies/ Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • Last-minute SEO for the holidays

    So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.

    Dave Davies/ Search Engine Landin SEO- 19 readers -
  • Exploring a newly-granted Google patent around social signals

    Disclaimer: When discussing patents, it’s important to remember that simply filing a patent does not mean a technology is in use or will ever be used. It is simply a strong indication that an idea is being considered and likely tested. Every now and then, a patent comes across my radar that gets me excited, and one granted recently to Google fits that bill perfectly.

    Dave Davies/ Search Engine Landin SEO Google- 22 readers -
  • Optimizing your internal link structure

    Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: Users.

    Dave Davies/ Marketing Landin SEO- 24 readers -
    Earlier about the same topic:
  • Optimizing your internal link structure

    Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same domain. That resource may be another webpage (what we’ll be focusing on here) but can also include links to media files, downloads and more. Here are two primary considerations we need to make when thinking about our website’s internal link structure: Users.

    Dave Davies/ Search Engine Landin SEO- 27 readers -