Dave Davies

  • 4 local SEO tips for restaurants

    Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. So today we’re going to take a look one of my favorite sectors (to be a consumer of)… restaurants.

    Dave Davies/ Search Engine Landin SEO- 19 readers -
  • 5 eternal marketing lessons you can hang your hat on

    We digital marketers exist in a fast-paced world, where the rules and strategies change on an almost daily basis. In the past few weeks alone, there were discussions about a potential algorithm update, YouTube and Facebook crossing major user thresholds, and various changes to Google’s displays, including Google News and its mobile app feed.

    Dave Davies/ Marketing Land- 15 readers -
  • Surviving and thriving at an SEO conference

    I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals often face: how people can make the most of their meetups and time to.

    Dave Davies/ Marketing Landin SEO- 14 readers -
    Earlier about the same topic:
  • Surviving and thriving at an SEO conference

    I was recently asked about an issue many of us in the SEO industry face: “When you’re attending a conference where you’ll be meeting peers, clients and prospective clients, how do you avoid awkward silence?” This is obviously a good question in and of itself, but it got me thinking about a larger issue search professionals often face: how people can make the most of their meetups and time to.

    Dave Davies/ Search Engine Landin SEO- 16 readers -
  • The battleground of entities & reviews

    For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linking below to a couple of fantastic pieces ...

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • 3 logical myths about rankings that can destroy a business

    I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior and guided buying systems with a foc ...

    Dave Davies/ Marketing Landin SEO- 16 readers -
  • 3 logical myths about rankings that can destroy a business

    I was scratching my head trying to decide what to write about this month. Lately, I’ve been writing pieces that focused pretty heavily on technical SEO — from my technical argument for quality content a few months ago to last month’s two-part series discussing two recently granted Google patents on how they learn to influence user behavior and guided buying systems with a foc ...

    Dave Davies/ Search Engine Landin SEO- 28 readers -
  • Part 2 of 2: How Google learns to guide purchasing decisions

    In my last article, I explored a patent which focused on how Google learns to influence and control users. This patent described a system to adjust and correct users when their system determines that said user is making a mistake. In this system, we saw Google influence users and suggest alternatives when it deemed a user was acting in a way that would prevent then from perfo ...

    Dave Davies/ Search Engine Landin SEO Google How To's- 27 readers -
  • A technical argument for quality content

    Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

    Dave Davies/ Marketing Landin Content- 17 readers -
    Earlier about the same topic:
  • A technical argument for quality content

    Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can measure — and now that keyword densities are mostly gone, I find it slightly less rewarding during the process (though equally rewarding via the outcome). For this reason, I’ve never been a huge fan of the “quality content is awesome for rankings s ...

    Dave Davies/ Search Engine Landin SEO Content- 30 readers -