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You may have heard about “A Day Without Women,” the strike that falls on International Women’s Day. The idea is if women refuse to do any paid or unpaid labor and hold on to their dollars in solidarity, the economy will feel the impact of a world without an entire gender. This is an incredibly important message to send.
When I think about our mission to crack the code on content measurement, I can’t help but recall the remarkable story of a mathematician named Andrew Wiles. The year was 1994. While much of the world was busy listening to a new Green Day album called Dookie, Wiles, a professor at Princeton, had just solved one of the oldest riddles in mathematics—a conjecture written in the ma ...
Perhaps it’s part and parcel of being a stereotypical nerd, but I have been fascinated with comics for as long as I can remember. There’s a lot to like: the clever illustrations, the complex story lines, the fantastic worlds, and, of course, the characters. There was one character in particular that resonated with me: Captain America.
For an industry that didn’t really exist until recently, the content marketing technology space is remarkably crowded. It seems as if most platforms offer the exact same set of features: a calendar, some basic analytics, and a few integrations, all packaged up in a generic website with a user quote and a bunch of bad icons.