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When I think about our mission to crack the code on content measurement, I can’t help but recall the remarkable story of a mathematician named Andrew Wiles. The year was 1994. While much of the world was busy listening to a new Green Day album called Dookie, Wiles, a professor at Princeton, had just solved one of the oldest riddles in mathematics—a conjecture written in the ma ...
Perhaps it’s part and parcel of being a stereotypical nerd, but I have been fascinated with comics for as long as I can remember. There’s a lot to like: the clever illustrations, the complex story lines, the fantastic worlds, and, of course, the characters. There was one character in particular that resonated with me: Captain America.
For an industry that didn’t really exist until recently, the content marketing technology space is remarkably crowded. It seems as if most platforms offer the exact same set of features: a calendar, some basic analytics, and a few integrations, all packaged up in a generic website with a user quote and a bunch of bad icons.