dave hennessy

  • ‘Sponsored’ Is the Hottest Word in Advertising Right Now

    ‘Sponsored’ Is the Hottest Word in Advertising Right Now Posted: 04.15.2016 It’s official: sponsored content has taken over 2016. From prime-time television to political campaigns to Apple, the buzzworthy native format is starting to change the way publishers, advertisers, and consumers think about ads, content, and the attention economy.

    3Q Digital- 11 readers -
  • 5 Strategies for Optimizing Native Advertising Campaigns

    5 Strategies for Optimizing Native Advertising Campaigns Posted: 04.11.2016 All successful native advertising starts with great content. Regardless of the objectives you’re working to accomplish – sales, signups, app installs, or simply brand awareness – the content you promote must be engaging, relevant to your audience, and true to your brand.

    3Q Digital- 19 readers -
  • Content You May Like: An Introduction to Native Advertising

    Content You May Like: An Introduction to Native Advertising Posted: 01.04.2016 If you’ve ever clicked on a piece of “Sponsored Content”, “Promoted Content” or “Branded Content”, you’ve engaged with a native ad. Did you realize it was an ad when you clicked it? A growing number of marketers are looking to native advertising to help solve an increasingly-common problem for br ...

    3Q Digitalin Content- 9 readers -