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‘Sponsored’ Is the Hottest Word in Advertising Right Now Posted: 04.15.2016 It’s official: sponsored content has taken over 2016. From prime-time television to political campaigns to Apple, the buzzworthy native format is starting to change the way publishers, advertisers, and consumers think about ads, content, and the attention economy.
5 Strategies for Optimizing Native Advertising Campaigns Posted: 04.11.2016 All successful native advertising starts with great content. Regardless of the objectives you’re working to accomplish – sales, signups, app installs, or simply brand awareness – the content you promote must be engaging, relevant to your audience, and true to your brand.
Content You May Like: An Introduction to Native Advertising Posted: 01.04.2016 If you’ve ever clicked on a piece of “Sponsored Content”, “Promoted Content” or “Branded Content”, you’ve engaged with a native ad. Did you realize it was an ad when you clicked it? A growing number of marketers are looking to native advertising to help solve an increasingly-common problem for br ...