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As any brand running advertising across multiple channels knows, the more places your brand appears, the more opportunities there are for your brand name to get compromised – whether by context, association, or both. ...
‘Sponsored’ Is the Hottest Word in Advertising Right Now Posted: 04.15.2016 It’s official: sponsored content has taken over 2016. From prime-time television to political campaigns to Apple, the buzzworthy native format is starting to change the way publishers, advertisers, and consumers think about ads, content, and the attention economy.
5 Strategies for Optimizing Native Advertising Campaigns Posted: 04.11.2016 All successful native advertising starts with great content. Regardless of the objectives you’re working to accomplish – sales, signups, app installs, or simply brand awareness – the content you promote must be engaging, relevant to your audience, and true to your brand.