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Content Marketing, Content Promotion, Owned Media, Shared Media Modern marketing means being everywhere at once. With the proliferation and popularity of a variety of new technology, consumers are learning about brands and making buying decisions in a more ephemeral fashion, seemingly at random. The truth is, due to all the available media – and the average individual’s use ...
For about as long as goods have been sold, businesses have tried to engage customers through various levels of interest in what has long been referred to as the “Purchase Funnel.” Customers are lead from awareness to sale by way of incremental exposure to a brand or product. While these same principles still apply today, social media has shaken up the paradigm by shortening t ...