Dave Lloyd

  • Are SEOs focusing on the wrong target?

    I’ve spent a considerable amount of my life in the SEO world. But I’m here to say that our discipline is led by a false premise. We’re all chasing the wrong rabbit (or hog/unicorn/insert your favorite elusive animal here). Take the term ‘SEO’, for instance. Search engine optimization is defined by Wikipedia as “the process of affecting the visibility of a website or a web page ...

    Dave Lloyd/ Search Engine Watchin Social- 10 readers -
  • How long tail keywords can drive traffic in organic search

    There's an old advertising slogan which says, "If you wish to capture someone's attention, whisper." It seems counterintuitive, but think about how others respond when someone whispers. They lean in to ensure that they can hear clearly. The data-driven nature of the marketing cloud environment pushes the limits of customer privacy. But organic search is inherently non-intrusive.

    Dave Lloyd/ Search Engine Watchin How To's- 24 readers -
  • Future-Proof Your SEO Career in a Mobile World

    My last posts for both ClickZ and Search Engine Watch discuss how the increasing influence of virtual reality (VR) and augmented reality (AR) on web content is driving the development of other SEO techniques and processes. Today, the evolution of organic search and the adaptive flexibility of SEO are highly evident via the progressive influence of mobile on the modern tech landscape.

    Dave Lloyd/ Search Engine Watchin Paid Search SEO- 15 readers -
  • The Future of Augmented Reality

    As I noted in my first post on augmented reality here on ClickZ, the real world and the virtual world are increasingly merging into one. This trend is quickly moving from a novelty, to an expected and relied upon experience to make informed decisions and enhance user engagement. Optimization is integral to augmented reality (AR) and virtual reality (VR), and it is going to re ...

    Dave Lloyd/ Search Engine Watch- 13 readers -
  • Strengthen Your Case to Develop a Mobile Strategy

    Strengthen Your Case to Develop a Mobile Strategy Dave Lloyd | May 13, 2015 | Comments Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see exception returns on mobile investment. Forrester Research recently predicted that in 2015, most brands will fail to adequately invest in mobile ...

    Dave Lloyd/ ClickZ- 3 readers -
  • Reach Customers Where They Are With Mobile

    Reach Customers Where They Are With Mobile Dave Lloyd | March 18, 2015 | Comments A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of reaching your customers in their favorite places with mobile technology.

    Dave Lloyd/ ClickZ- 2 readers -
  • Mobile Search and the Journey to Optimization

    Mobile Search and the Journey to Optimization Dave Lloyd | February 18, 2015 | Comments Tweet Buffer What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? There are two things to make clear right from the start. First, mobile search is not the same as doing search on your PC or laptop.

    Dave Lloyd/ ClickZ- 9 readers -
  • Sustainable SEO Strategies for 2015

    Tweet Buffer These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO. Though we’re already into 2015, there are still many opportunities to refine your search marketing strategies. For years, SEO has been one of the key foundations of digital marketing.

    Dave Lloyd/ ClickZin SEO- 11 readers -
  • 6 Tips for Sequencing Your Marketing Content

    Tweet Buffer Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion. Are you familiar with the term content sequencing? If not, you're probably not alone. It's a concept I've discussed with my family members who are teachers, usually in ...

    Dave Lloyd/ ClickZin Social Content- 14 readers -
  • Align SEO and Social Marketing Practices Inside Your Company

    Align SEO and Social Marketing Practices Inside Your Company Dave Lloyd | September 3, 2014 | Comments Tweet Buffer In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. There has been much talk about the alignment of SEO and social media marketing (SMM) practices within organizations.

    Dave Lloyd/ ClickZin SEO- 11 readers -