dave ortega

  • Opinion: Brands should celebrate ad blocking

    Dave Ortega is creative director at McKee Wallwork + Company Disruption was the king advertising strategy of yesteryear — taking audiences hostage and force-feeding them ads until they begged for mercy. Arising from the collective screams of the public for better and lighter online and video experiences were ad blockers, shifting power back to the people.

    Digiday- 7 readers -