- Our Blog
"We don't diagnose over the phone." You may have heard this if you’ve ever called a clinic. And with those words, your marketing agency has your newest challenge – marketing for healthcare providers. What makes it so hard? In the bluntest of terms, this is a sales cycle that might end with your client slicing open their client. Clearly, the lifetime value for even one acquisition can be huge.
When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative keywords.