dave rocco

  • 5 Things to Know Before Selling PPC Agency Services to Healthcare Clients

    "We don't diagnose over the phone." You may have heard this if you’ve ever called a clinic. And with those words, your marketing agency has your newest challenge – marketing for healthcare providers. What makes it so hard? In the bluntest of terms, this is a sales cycle that might end with your client slicing open their client. Clearly, the lifetime value for even one acquisition can be huge.

    WordStream- 12 readers -
  • 6 Pricing Tips for Digital Agencies Adding PPC as a Revenue Stream

    When you think of an inheritance, do you picture money or a headache? Probably money, I assume. Unfortunately, for digital marketing agencies, taking on a new client often means inheriting an AdWords account. More than likely, the account is a mess – it has poor structure, expensive keywords and few negative keywords.

    WordStreamin Paid Search- 13 readers -