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Marketers often struggle with achieving their Return on Marketing Investment (ROMI) objectives due to a lack of operational efficiency in gathering, interpreting, and applying data-driven insights. Even armed with the most innovative and cutting-edge Marketing Automation solutions, marketers still can’t escape the age-old computer science adage of “garbage-in; garbage-out”.
Since the early 1990’s, Marketing Technology (MarTech) has rapidly evolved and dramatically changed the ways that we connect, communicate, and collaborate, both as individuals and as businesses. We’ve witnessed the convergent waves of consumer electronics, mobility, social media, cloud computing, and “big data” reshape how companies go to market and connect with customers in r ...
Are you in the 44% of marketers not fully satisfied with your marketing automation systems? In a 2015 report, the top three complaints from marketers were the software takes too long to implement, is difficult to learn, and is too expensive. Sound familiar? While Marketing Automation Platforms (MAP) open up new frontiers, the little white lies that vendors employ to make the ...
For anyone who has ever gone through a Marketing Automation project, you know that it can be a journey with many ups and downs. And not unlike riding “Kingda Ka” (a thrilling roller coaster located at Six Flags Great Adventure in Jackson, NJ): it’s either the ride of your life, the scariest thing you’ve ever done – or a little bit of both! For anyone who has ever gone through ...
If you’ve been working with marketing automation technologies for any period of time, you’ve probably experienced working on a project that felt like a complete disaster…. scope out of control, deadlines routinely missed, campaigns sputtering, executives slashing resources and team members at each other’s throats! Trust me, we’ve all been there.