dave zwickerhill

  • Adobe Analytics Dashboard Tutorial

    Let’s face it, when most of us get a client using Adobe Analytics (Omniture SiteCatalyst) for the first time, we are dazed and confused to say the least. Moving from Google Analytics to Adobe is not an easy transition. For starters, URLs are replaced by PageNames. The first thing you need to do is learn this naming convention which is unique to every implementation.

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