David Amrani

  • Introducing Digiday Intelligence Platform

    Digiday Media is launching Digiday IP, a new digital intelligence tool available exclusively to Digiday+ members. As a global media company, we produce a lot of intellectual property, from our digital and magazine content to our subscriber-only research reports and beyond. But for digital pros on the go, there’s often no time to sift through our archives to find the perfect ta ...

    David Amrani/ Digiday- 12 readers -
  • Digiday Research: How companies fund emerging tech

    This is the fifth and final part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and personalization. When the web changed the game in the mid-’90s, it caught the entire industry by surprise. In many ways, the media landscape is still recovering.

    David Amrani/ Digidayin How To's- 14 readers -
  • Digiday Research: How Huge is personalizing the cafe experience

    This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality, chatbots and data-driven personalization. The store of the future may still be a pipe dream, but some marketers are discovering that the power of customer data isn’t limited to digital spaces.

    David Amrani/ Digidayin How To's- 19 readers -
  • Digiday Research: The data-driven race toward personalization

    This is the fourth part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. In a 1995 book, MIT Media Lab co-founder Nicholas Negroponte described a personalized digital newspaper that included only items that were of interest or relevance to the user.

    David Amrani/ Digiday- 27 readers -
  • Digiday Research: Inside the Quartz Bot Studio

    This case study is part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality, augmented reality and chatbots. For a long time, Quartz didn’t have a standalone app. All around it, publishers were launching carbon copies of their websites packaged for app stores, but the effort (and expense) didn’t seem justified — or additive.

    David Amrani/ Digiday- 18 readers -
  • Digiday Research: Attack of the chatbots

    This is the third part of a research series on a set of emerging technologies in media and marketing. Read our other reports on virtual reality and augmented reality. The 2016 election was a hotbed of media experimentation, and The New York Times was no wallflower. To cover the last 19 days of the race, it built a Facebook Messenger bot engineered to deliver insight from polit ...

    David Amrani/ Digiday- 23 readers -
  • Digiday Research: Is augmented reality a sleeper hit?

    This is the second part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on virtual reality. “Up until very recently, I would have said that AR is even further behind than VR because it requires so much innovation at the level of imaging and recognition so things can be overlaid [on the physical world] realistically,” ...

    David Amrani/ Digiday- 32 readers -
  • Digiday Research: Sports Illustrated scales VR with Everest

    This case study is part of a research series on a set of emerging technologies in media and marketing. Click here to read our report on how media and marketing are using virtual reality. When Madison Mountaineering and video studio Endemol Shine Beyond approached Sports Illustrated to partner on an immersive VR experience that captured a harrowing climb up Mount Everest, the p ...

    David Amrani/ Digiday- 13 readers -
  • Digiday Research: VR is still more hype than reality

    This is the first part of a research series on a set of emerging technologies in media and marketing. Virtual reality has emerged as one of the hottest new areas, with Facebook, Google and Microsoft pouring resources into development. Facebook’s $2 billion purchase of Oculus in 2014 signaled how important the platform finds the area.

    David Amrani/ Digiday- 21 readers -