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From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and take a good look at where we might be going over the long term. But catching our breath and thinking about how to navigate a path into the future is exactly what’s needed to guide the most successful organizations forward with respect to data-driven marketing.
In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data you do have to predict the data you don’t have. Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world, it’s extremely actionable.
The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And that applies to the stakeholders on both sides of the table. To agencies and other vendors who respond, it might feel as though the organization that has put out the RFP holds all the cards, but organizations desperate to find help in meeting ...
If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not r ...
Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in a recent Econsultancy & Oracle Marketing Cloud report on the role of DMPs, more than 40 percent of organizations have been already been using them for three or more years.
The best thing about today’s data and analytics industry is the people that make it up. Every day, I count myself lucky to be surrounded by people who are truly on the bleeding edge of the technology, techniques, processes and applications of data, pushing the boundaries of how we collect it, analyze it and use it to make better and smarter decisions.
If you’re a marketer, then you know the power of data. Never before have we had more access to more data than we do right now; and for many organizations, the struggle to collect it, integrate it and store it is challenge enough. But for those who can shift their focus to using that data to enable better decisions, it is an incredible competitive advantage.
There have been some tremendous advances in understanding the value of your digital (and offline) marketing initiatives in recent years. And with everything from tracking pixels to sophisticated analytics and attribution platforms, many marketers have finally begun to use the ocean of available data to guide their marketing dollars.
In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still finding it difficult to draw insights from data. And at the turn of the 20th century, marketing pioneer John Wanamaker was credited with the popular saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.
Join Cardinal Path's Dave Booth, the 2014 Digital Analytics Association Practitioner of the Year, and learn how the pros use Google Analytics' segments to identify different user groups and uncover huge insights that will drive your business. In just one hour you'll learn: -How to define user segments and the scope of those segments (users vs. session ...
If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning. Odds are good that your strategy for the coming year is going to depend on data and analytics. And while there has never before been so much data available to us, if you’re like most organizations, then odds are also good that you’re simply drowning in it.
Who in the brave new world of data-driven marketing wouldn't rather be considered a pacesetter than a traditionalist? To those of you who saw yourselves in the categories of IBM's recent report on CMOs in the digital marketing realm and weren't flattered by your self-reflection, take heart. Whether you're a "Traditionalist," "Social Strategist" or "Digital Pacesetter," there ...
At this point in the history of digital marketing, I think it's safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies...
With the data age well and truly upon us, the struggle to keep up is a challenge faced by virtually every organization. And in a time where the majority of marketers didn't grow up with iPads or smartphones in hand, these can be difficult waters to navigate. Swimming In Oceans Of Data While everyone seems to agree that the sheer volume and expanse of data available today is ke ...