David Booth

  • 5 ways to ramp up your digital media measurement

    Marketing budgets now account for 12 percent of an organization’s revenues, marking the third straight year of overall budget increases, according to the Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing their spend in digital advertising.

    David Booth/ Marketing Land- 25 readers -
  • 4 ways to measure and realize the value in your content

    How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...

    David Booth/ Marketing Landin Content- 30 readers -
  • Are you leveraging these underutilized Google Analytics features?

    If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here at Cardinal Path, we help our customers extract the most value they possibly can from dat ...

    David Booth/ Marketing Landin Google- 37 readers -
  • Digital analytics industry veteran roundup: What’s in store for 2017

    Last year at this time, an impressive group of data and analytics industry specialists answered a single question in preparation for the year to come: “What gets you out of bed in the morning when you think forward to data and analytics in 2016?” Their answers did not disappoint, so here’s an update to what industry advocates, colleagues, friends, and even my close competitors in digital ana.

    David Booth/ Marketing Land- 38 readers -
  • Three big, long-term predictions for the future of martech

    From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and take a good look at where we might be going over the long term. But catching our breath and thinking about how to navigate a path into the future is exactly what’s needed to guide the most successful organizations forward with respect to data-driven marketing.

    David Booth/ Marketing Land- 11 readers -
  • How to drive real, measurable value with purchase intent analysis

    In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data you do have to predict the data you don’t have. Of all the tricks in the predictive analytics bag, purchase intent can be one of the most exciting, mostly because in the digital world, it’s extremely actionable.

    David Booth/ Marketing Landin How To's- 19 readers -
  • How to write a digital data & analytics RFP

    The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes disappointingly low return on investment. And that applies to the stakeholders on both sides of the table. To agencies and other vendors who respond, it might feel as though the organization that has put out the RFP holds all the cards, but organizations desperate to find help in meeting ...

    David Booth/ Marketing Land- 21 readers -
  • What can predictive analytics REALLY do? Three case studies in seeing the future

    If you’re already using predictive analytics within your organization, then you know just how impactful they can be, and you’re likely on the lookout for new and different applications to drive your business even further. And if you’ve ever been intrigued by the notion of using predictive analytics but thought you weren’t big enough, sophisticated enough, or just plain not r ...

    David Booth/ Marketing Land- 36 readers -