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  • Made for Each Other: Wallets, Loyalty, and Mobile Payments

    It’s fair to say the local marketing industry has been a little disappointed by the adoption of mobile payments. The combination of a sluggish hardware upgrade cycle and consumer reluctance appears discouraging. But there are catalysts on the near horizon, including the promise of a virtuous circle where mobile wallet-enabled loyalty programs encourage payments and vice versa.

    Street Fightin Mobile- 16 readers -
  • Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

    Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement April 10, 2017 by David Card Leave a Comment Filed Under: Commentary Two studies released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. As mobile consumes an increasing share of digital marketing, both studies point to the ne ...

    Street Fightin Mobile- 31 readers -
  • Research Roundup: Comparing Franchisees and Independent Professionals

    As background research in support of Street Fight’s forthcoming Local Merchant report, I came across some good surveys focused at opposite ends of the local small business spectrum: franchise operators and self-employed professionals. Comparing the results, it feels like, though the industry is selling these groups the same marketing and commerce technology and services, the t ...

    Street Fightin EMail- 22 readers -
  • Why It’s Too Early to Go All In on Virtual Assistants

    As the so-called customer journey takes new twists and turns, tech companies and agencies should help local businesses and brands differentiate themselves via user experience. Catering to virtual assistants might seem to be the path towards that goal. But it’s probably too early to make huge bets on these technologies, and there are more practical ways to help out.

    Street Fight- 15 readers -
  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Second-generation family-run Cosabella is a small business that behaves a lot like a larger multinational. Cosabella’s digital marketing and advertising matches a common Street Fight research theme of email and social media effectiveness, but shows a high degree o ...

    Street Fightin Social Display EMail- 24 readers -
  • Small and Large Local Marketers Have Remarkably Similar Spending Focus

    Small and Large Local Marketers Have Remarkably Similar Spending Focus February 1, 2017 by David Card Leave a Comment Filed Under: Commentary We’re getting ready to launch our big Street Fight Local Merchant survey and analysis, and in preparation for that, I came across an enlightening recent small business digital marketing survey.

    Street Fightin Mobile EMail- 28 readers -
  • Why Mobile Payments Will Heat Up in 2017

    Why Mobile Payments Will Heat Up in 2017 January 17, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s 2017 Predictions round-up was heavy on voice search and AI, and pretty light on mobile technologies. I expect the former two to be critical hyperlocal technologies, but their payoff might take some time.

    Street Fightin Display Mobile- 17 readers -
  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one ...

    Street Fightin Mobile- 22 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies.

    Street Fightin Affiliate- 14 readers -
  • Just How Big a Deal Are Voice Search and Chatbots for Local?

    Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical emerging technology, a view that se ...

    Street Fightin Paid Search How To's- 20 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.

    Street Fight- 15 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep in mind that this was at a mobil ...

    Street Fightin Social Mobile- 8 readers -