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The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one ...
Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies.
Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical emerging technology, a view that se ...
Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.
Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep in mind that this was at a mobil ...
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous September 29, 2016 by David Card Leave a Comment Filed Under: News This morning Yext announced a new integration that enables businesses to offer an Uber booking button on their sites and apps, as well as be featured on in-app promotions on the Uber app while en route.
State of Hyperlocal: Early Returns From Street Fight’s Annual Survey September 26, 2016 by David Card Leave a Comment Filed Under: Commentary Suppliers of local marketing and commerce technology and services see their customers continue to increase spending on social media and mobile marketing, and their own investments are following the money.
Street Fight Launches 2nd Annual ‘State of Hyperlocal’ Executive Survey September 12, 2016 by David Card Leave a Comment Filed Under: Commentary Last year, companies selling hyperlocal technology and services were obsessing over mobile and social, according to our Street Fight executive survey.
Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most. But after steady growth to a record 2015, U.S. auto sales this year are sluggish, and dealership consolidation continues.
New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different technologies, and The data analytics tools frequently.
This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.
Survey: Many Opportunities to Connect Local Media With National-to-Local Marketers July 18, 2016 by David Card Leave a Comment Filed Under: Commentary This post draws on data from Street Fight’s National-to-Local report, which delves into enterpriser marketers experiences, needs, and spending outlook.
Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness June 7, 2016 by David Card Leave a Comment Filed Under: Commentary What do big national brands and retailers need to support their local marketing efforts? According to our survey analysis, although they believe they are pretty effective at supporting their local branches, stores, and distributors,.
To continue our examination of how big brands and merchants use digital marketing locally, I wanted to take a look at what kind of tools they use to manage and analyze the effectiveness of their efforts. Street Fight’s recent survey revealed that many appear to rely on cobbled-together – not to say “kludgy” – solutions of tools and corporate data.
Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy. Street Fight recently surveyed decision makers at these national-to-local marketers and found that nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.
In a recent survey of brand marketing executives conducted by Street Fight, nearly half of those who responded said they spend 1/3 or more of their digital marketing dollars to support their branch offices, franchises, and distributors — and 40% of them expect that budget mix to increase. But outside of email marketing, these enterprise brands are struggling to make digital as ...
As Local Search Behavior Evolves, Marketing Spending Will Follow January 26, 2016 by David Card Leave a Comment Filed Under: Commentary One of my 2016 predictions was that the evolution of local search would be the story of the year, so let me help make it so. My reasoning was that the mechanics of search are changing rapidly, and that matters because search plays such a cr ...
Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before getting into some practical tact ...
What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology and services into the hyperlocal med ...
Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools October 20, 2015 by David Card Leave a Comment Filed Under: Street Fight Insights, The Local Merchant Small businesses continue to be in love with social media. Regular readers will remember that I’ve written how local businesses have embraced social media as a marketing vehicle, often seemingly on faith.