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  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one ...

    Street Fightin Mobile- 11 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies.

    Street Fightin Affiliate- 9 readers -
  • Just How Big a Deal Are Voice Search and Chatbots for Local?

    Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical emerging technology, a view that se ...

    Street Fightin Paid Search How To's- 8 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.

    Street Fight- 8 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep in mind that this was at a mobil ...

    Street Fightin Social Mobile- 7 readers -
  • Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

    Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous September 29, 2016 by David Card Leave a Comment Filed Under: News This morning Yext announced a new integration that enables businesses to offer an Uber booking button on their sites and apps, as well as be featured on in-app promotions on the Uber app while en route.

    Street Fight- 8 readers -
  • How Automotive Marketing Is Evolving in the Digital Age

    Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most. But after steady growth to a record 2015, U.S. auto sales this year are sluggish, and dealership consolidation continues.

    Street Fight- 7 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different technologies, and The data analytics tools frequently.

    Street Fight- 7 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.

    Street Fightin Display- 10 readers -
  • Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness

    Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness June 7, 2016 by David Card Leave a Comment Filed Under: Commentary What do big national brands and retailers need to support their local marketing efforts? According to our survey analysis, although they believe they are pretty effective at supporting their local branches, stores, and distributors,.

    Street Fight- 7 readers -
  • As Local Search Behavior Evolves, Marketing Spending Will Follow

    As Local Search Behavior Evolves, Marketing Spending Will Follow January 26, 2016 by David Card Leave a Comment Filed Under: Commentary One of my 2016 predictions was that the evolution of local search would be the story of the year, so let me help make it so. My reasoning was that the mechanics of search are changing rapidly, and that matters because search plays such a cr ...

    Street Fightin Paid Search Display Google YouTube- 10 readers -
  • Webinar: Marketing and Customer Engagement Tactics for the Holiday Season

    Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before getting into some practical tact ...

    Street Fight- 10 readers -
  • Report: Executive Survey on Hyperlocal Tech and Tactics

    What’s on the mind of technology and marketing suppliers targeting the connected local economy? According to Street Fight Insights analysis, they’re keen on mobile — perhaps too keen — but struggling with their own companies’ brand awareness. Street Fight wanted to get a quick snapshot of what’s on the minds of companies selling technology and services into the hyperlocal med ...

    Street Fightin Mobile- 10 readers -
  • Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

    Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools October 20, 2015 by David Card Leave a Comment Filed Under: Street Fight Insights, The Local Merchant Small businesses continue to be in love with social media. Regular readers will remember that I’ve written how local businesses have embraced social media as a marketing vehicle, often seemingly on faith.

    Street Fightin Social SEO Mobile EMail- 16 readers -