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  • Luxury Lingerie Maker Cosabella Drives Sales with Email, Social Media

    With Valentine’s Day upon us, what better time for looking at how a lingerie company does its digital marketing? Second-generation family-run Cosabella is a small business that behaves a lot like a larger multinational. Cosabella’s digital marketing and advertising matches a common Street Fight research theme of email and social media effectiveness, but shows a high degree o ...

    Street Fightin Social Display EMail- 17 readers -
  • Small and Large Local Marketers Have Remarkably Similar Spending Focus

    Small and Large Local Marketers Have Remarkably Similar Spending Focus February 1, 2017 by David Card Leave a Comment Filed Under: Commentary We’re getting ready to launch our big Street Fight Local Merchant survey and analysis, and in preparation for that, I came across an enlightening recent small business digital marketing survey.

    Street Fightin Mobile EMail- 22 readers -
  • Why Mobile Payments Will Heat Up in 2017

    Why Mobile Payments Will Heat Up in 2017 January 17, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s 2017 Predictions round-up was heavy on voice search and AI, and pretty light on mobile technologies. I expect the former two to be critical hyperlocal technologies, but their payoff might take some time.

    Street Fightin Display Mobile- 15 readers -
  • State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce

    The results of Street Fight’s second annual State of Hyperlocal vendor executive survey show that social media, data and analytics, and mobile—especially geotargeting—are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one ...

    Street Fightin Mobile- 16 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies.

    Street Fightin Affiliate- 10 readers -
  • Just How Big a Deal Are Voice Search and Chatbots for Local?

    Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical emerging technology, a view that se ...

    Street Fightin Paid Search How To's- 10 readers -
  • New Report Shows Urban SMBs Do Better with Agency Help

    Street Fight’s new analysis, The Urban SMB Report, indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves. The more they outsource, either to internal staff or to an agency, the higher their satisfaction rating. But there is room for improvement.

    Street Fight- 9 readers -
  • Apps Continue to Battle, But the Mobile Web May Be Catching Up

    Apps Continue to Battle, But the Mobile Web May Be Catching Up October 12, 2016 by David Card Leave a Comment Filed Under: Commentary It is time to revisit the apps versus mobile web debate. At the TAP 2016 conference a couple weeks ago, I got the distinct impression that there was a movement away from apps toward mobile websites — and keep in mind that this was at a mobil ...

    Street Fightin Social Mobile- 7 readers -
  • Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

    Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous September 29, 2016 by David Card Leave a Comment Filed Under: News This morning Yext announced a new integration that enables businesses to offer an Uber booking button on their sites and apps, as well as be featured on in-app promotions on the Uber app while en route.

    Street Fight- 9 readers -
  • State of Hyperlocal: Early Returns From Street Fight’s Annual Survey

    State of Hyperlocal: Early Returns From Street Fight’s Annual Survey September 26, 2016 by David Card Leave a Comment Filed Under: Commentary Suppliers of local marketing and commerce technology and services see their customers continue to increase spending on social media and mobile marketing, and their own investments are following the money.

    Street Fightin Paid Search Mobile- 13 readers -
  • How Automotive Marketing Is Evolving in the Digital Age

    Car dealerships are an appealing target for hyperlocal media and suppliers of digital marketing technology and services. They’re relatively big spenders compared with many local businesses, and they’re adopting digital marketing faster than most. But after steady growth to a record 2015, U.S. auto sales this year are sluggish, and dealership consolidation continues.

    Street Fight- 9 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different technologies, and The data analytics tools frequently.

    Street Fight- 7 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.

    Street Fightin Display- 11 readers -
  • Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness

    Survey Report: Some National-to-Local Marketers Still Need Convincing on Digital Effectiveness June 7, 2016 by David Card Leave a Comment Filed Under: Commentary What do big national brands and retailers need to support their local marketing efforts? According to our survey analysis, although they believe they are pretty effective at supporting their local branches, stores, and distributors,.

    Street Fight- 7 readers -