David Cato

  • Justifying Your Spend – Getting SEO Buy-In

    Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force marketers to do it on a monthly basis. But at some point we all have to justify investment in our channel. This is simultaneously a point of dread as well as a moment of the greatest opportunity - the chance ...

    David Cato/ Search Engine Watchin SEO- 4 readers -
  • Justifying Your Spend – Getting SEO Buy-In

    Justifying Investment Depending on your company, it might be once a year, some companies do it once a quarter, and I sincerely hope there aren’t any companies that force marketers to do it on a monthly basis. But at some point we all have to justify investment in our channel. This is simultaneously a point of dread as well as a moment of the greatest opportunity - the chance ...

    David Cato/ Search Engine Watchin SEO- 7 readers -
  • Choosing Your Agency: It’s About the Team

    Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball. All the kids would get together, line up, and two team captains would take turns picking teammates until there were no more left. There were politics involved, of course.

    David Cato/ Search Engine Watch- 3 readers -