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David Chavern is president and CEO of the Newspaper Association of America One of the great – and completely misguided – tropes of the digital age is that “digital ad inventory is infinite.” The thinking goes that ad inventory in more traditional media is limited by physical space (print) or time (TV and radio), and that this scarcity supports ad values.
David Chavern is president & CEO of the Newspaper Association of America. Digital ads can sometimes be very annoying. Slow load times and often chaotic content can drive people to download ad blocking software as an immediate “fix.” But there is, as they say, “no free lunch,” and there are serious costs – for everyone – from the growing use of ad-blockers.