David Cohen

  • Twitter Updates Progress on Diversity, Inclusion

    Twitter’s update on its diversity efforts followed the same theme as counterparts Facebook and Pinterest: modest progress, along with the acknowledgement that more work needs to be done. Vice president of inclusion and diversity Jeffrey Siminoff said in a blog post that the social network met or exceeded its goals for 2016, and it shared modest increases of those goals for 2017.

    David Cohen/ Inside Facebookin Social Facebook Twitter- 10 readers -
  • LinkedIn Overhauls Desktop Site

    “Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core areas—Home (Your Feed), Messagi ...

    David Cohen/ Inside Facebook- 12 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.

    David Cohen/ AllTwitter- 13 readers -
  • Snapchat Snaps Up Ex-Timehop CEO Jonathan Wegener

    By David Cohen on Jan. 18, 2017 - 4:55 PM Jonathan Wegener, who left the CEO post at social photo application Timehop last week, hopped over to a product position at Snapchat. Snap Inc. and Wegener confirmed the move to Peter Kafka of Recode. Wegener addressed his departure from Timehop in a Facebook post (embedded b ...

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Twitter Phasing Out Buy Button?

    Twitter appears to be waving bye-bye to its buy button. E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus. TechCrunch reader Brody Berson shared the message from Shopify with Lunden: Starting Feb.

    David Cohen/ AllTwitterin Social Facebook Twitter- 10 readers -
  • Facebook for Desktop Removes Messages, Adds Messenger Interface?

    Facebook appears to have replaced the messaging interface for desktop with its Messenger interface. The social network rolled out a web version of Messenger in April 2015, via Messenger.com, saying at the time that it had no plans to remove messaging functions from its website. Its flagship mobile applications were a different story, as reports first surfaced in April 2014 ...

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it.

    David Cohen/ AllTwitterin Social- 17 readers -