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For years now, the top minds of business and tech have been heralding the demise of email. Surely a technology that breeds such inefficiency is ripe for disruption. And yet, it persists. You may, in fact, be considering emailing this article to a colleague right now! (Of course, we’d prefer if you tweeted it, but let’s not quibble).
Google is trying to connect the developing world with an armada of giant balloons circling the stratosphere. Elon Musk plans to deliver global internet via hundreds satellites. Closer to the ground, Facebook’s Internet.org project already provides a free low-data web service to 9 million mobile devices from Kenya to Colombia, and it’s only in its first year.
“We didn’t actually launch Twitter at SXSW—SXSW just chose to blow it up.” Twitter co-founder Evan Williams doesn’t mince words describing the role Austin’s famous technology and ideas festival played in his product’s breakout success in 2007. Responding to a Quora question about how other entrepreneurs might try to follow in Twitter’s footsteps, he wrote that it was all about ...
Are you thinking about advertising on Facebook? Good idea! We’ve just made it a lot easier for you. Today we are excited to launch Hootsuite Ads for each and every Hootsuite user! Hootsuite Ads is a brand new product designed to help social media practitioners and content marketers turn Facebook content into high performing promoted posts with just two clicks.
The Super Bowl is a huge marketing event, with half of the 120-million-viewer audience tuning in for the ads. As marketers have increasingly recognized the importance of social media to amplify the reach of their pricey spots, the past few years have seen the rise of the Super Bowl ad hashtag. This year 50% of the ads promoted a new branded hashtag intended to drive the conversation online.