david godsall

  • The Most Social Festival in the World: Behind the Scenes at SXSW

    “We didn’t actually launch Twitter at SXSW—SXSW just chose to blow it up.” Twitter co-founder Evan Williams doesn’t mince words describing the role Austin’s famous technology and ideas festival played in his product’s breakout success in 2007. Responding to a Quora question about how other entrepreneurs might try to follow in Twitter’s footsteps, he wrote that it was all about ...

    Hootsuite- 12 readers -
  • Announcing Hootsuite Ads: Place a Facebook Ad in Two Clicks

    Are you thinking about advertising on Facebook? Good idea! We’ve just made it a lot easier for you. Today we are excited to launch Hootsuite Ads for each and every Hootsuite user! Hootsuite Ads is a brand new product designed to help social media practitioners and content marketers turn Facebook content into high performing promoted posts with just two clicks.

    Hootsuitein Social- 16 readers -
  • Super Bowl Ad Branded Hashtags: Who Won and Who Lost

    The Super Bowl is a huge marketing event, with half of the 120-million-viewer audience tuning in for the ads. As marketers have increasingly recognized the importance of social media to amplify the reach of their pricey spots, the past few years have seen the rise of the Super Bowl ad hashtag. This year 50% of the ads promoted a new branded hashtag intended to drive the conversation online.

    Hootsuitein Social- 23 readers -