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Take a look at the two ads below. Both used the same URL, but the titles and body copy are significantly different. If you were searching for “horror movies,” which ads would win your click? PPC Ad #1 PPC Ad #2 Ad #2 is the winner of this contest. Written by “ctr_guru,” it increased CTR by 115%.
Recent weeks have brought a renewed focus on mobile search as it evolves in how consumers connect their physical and digital worlds. In particular, Google’s recent change to how they treat mobile search rankings for non-mobile optimized web pages has raised awareness that desktop and mobile searches are very different animals.
Jon Evans’ post “Welcome To Extremistan! Check Your Career At The Door” on TechCrunch warns of mass penury for this generation and the next as the dual horseman of the techno-apocalypse, robots and software, strip humans of their ability to make a living. Essentially, he predicts machines and algorithms will consume jobs faster than we can create them.