david greenbaum

  • Win of the Week – Three Characteristics of Winning Ads

    Take a look at the two ads below. Both used the same URL, but the titles and body copy are significantly different. If you were searching for “horror movies,” which ads would win your click? PPC Ad #1 PPC Ad #2 Ad #2 is the winner of this contest. Written by “ctr_guru,” it increased CTR by 115%.

    BoostBlogin Paid Search- 13 readers -
  • Why Optimizing Creative Is Critical In A Constantly Connected World

    Recent weeks have brought a renewed focus on mobile search as it evolves in how consumers connect their physical and digital worlds. In particular, Google’s recent change to how they treat mobile search rankings for non-mobile optimized web pages has raised awareness that desktop and mobile searches are very different animals.

    BoostBlogin Paid Search- 12 readers -