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For nearly 7 years (of my 19 year SEO career) I did “forensic SEO”. From dealing with penalties, hacked sites to general traffic loss, sorting out why things are going wrong was my life. Over that time I’ve seen a lot of nasty hacks and negative SEO attacks. Recently, I was inadvertently dragged back in with a new client we took on.
Over the last few years there’s been a fair bit of contention around the value and uses of rank tracking in the modern world of SEO. I went into the trenches to see what others thought and how they were using these applications themselves. And while it might seem self-serving to write about it here on AuthorityLabs, that’s not how I roll. I don’t pander to the publication.
Recently, the Google RankBrain system has started to garner quite the buzz within the SEO community — but to a large degree, it’s not entirely being understood. We’ve even had some somewhat link-baity post titles that didn’t help things either. And of course, Google didn’t do itself any favors including the word “rank” in the name.