David Hirschman

  • Verve CEO: Eliminating Location Data Uncertainty Is ‘Critical’ for Mobile

    When CEO Nada Stirratt took over at Verve 18 months ago, it seemed that mobile ad tech was on the cusp of really breaking out — with more and more brands and marketers understanding the importance of the new technology and backing that commitment up with serious budgets. As mobile has risen, the importance of location data has grown apace, and has become a vital asset in the marketer’s toolkit.

    David Hirschman/ Street Fightin Mobile- 8 readers -
  • TripAdvisor Acquires Social Mapping Service CityMaps

    TripAdvisor Acquires Social Mapping Service CityMaps August 26, 2016 by David Hirschman Leave a Comment Filed Under: News TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company, which was founded by Aaron Rudenstine and Elliot Cohen, launched in 2010 as map-based aggregator of third-party data and later evolved into a navig ...

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  • Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

    Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands with its Geopulse Proximity data service, which allows marketers to deliver mobile ads and mobile-programmatic campaigns to users based on their real-time location. The latest of these partnerships is with MediaMath, which has integrated Factual’s data into ...

    David Hirschman/ Street Fight- 7 readers -
  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company is evolving under his leadership, ...

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  • Unacast Raises $5 Million to Build Out Its Beacon Network

    As beacons and proximity technology have exploded onto the scene in the past couple of years, dozens of companies have popped up with hardware or tech solutions to try and grab a share of the growing pie. Unacast, which was founded a year ago, aims to partner with the companies deploying beacons and stitch together their data so that advertisers can potentially get a comprehen ...

    David Hirschman/ Street Fight- 15 readers -
  • Swipely Rebrands as Upserve, Launches Mobile App and New Tools for Restaurants

    One of the more vexing problems of managing a restaurant is trying to get a granular understanding of what’s happening on a daily basis, and then figuring out how to make incremental improvements that could affect the bottom line. Why do you always run out of a certain dish on the first Tuesday of the month? Why does one server always get customers who spend more money on wine ...

    David Hirschman/ Street Fight- 13 readers -
  • Local Media Companies Tout Events for Revenue Diversification

    Traditional media companies have struggled for years with the paradox of trading “print dollars and digital dimes” — as online ads struggled to replace the revenue being lost in the shift away from the offline, many publishers continued to invest in print because that’s where the money still seemed to be.

    David Hirschman/ Street Fight- 10 readers -
  • Report: More Than 70% of Franchisees Use a Digital Agency

    Report: More Than 70% of Franchisees Use a Digital Agency February 3, 2016 by David Hirschman Leave a Comment Filed Under: News Franchisees or licensees of national companies (and their co-op spending) represent an important segment of the local digital marketing ecosystem, and a new report from BIA/Kelsey reveals that many of these businesses have begun to both accelerate their adoption of .

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