David Hirschman

  • Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products

    Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products April 20, 2017 by David Hirschman Leave a Comment Filed Under: News And the great local rollup is underway… Gannett announced Thursday afternoon, after the closing bell, that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small bus.

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  • Yext Shares Up Sharply in Initial Day of Trading, Portending Well for Local

    Yext‘s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. That left the company significantly above its $11 open and the original $8-$10 range it had set. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yex ...

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  • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has stabilized.

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  • ShopChat Comes Out of Stealth with a Mobile Shopping Keyboard

    People like to shop, and people like to share their experiences with friends. Today, ShopChat debuts its effort to combine those two activities in a service that marketers and brands can leverage to attract more sales. ShopChat’s mobile shopping keyboard, which officially launched today, works with messaging apps such as Facebook Messenger and Apple iMessage, letting users f ...

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  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding the consumer journey and charting ...

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  • Verve CEO: Eliminating Location Data Uncertainty Is ‘Critical’ for Mobile

    When CEO Nada Stirratt took over at Verve 18 months ago, it seemed that mobile ad tech was on the cusp of really breaking out — with more and more brands and marketers understanding the importance of the new technology and backing that commitment up with serious budgets. As mobile has risen, the importance of location data has grown apace, and has become a vital asset in the marketer’s toolkit.

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  • TripAdvisor Acquires Social Mapping Service CityMaps

    TripAdvisor Acquires Social Mapping Service CityMaps August 26, 2016 by David Hirschman Leave a Comment Filed Under: News TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company, which was founded by Aaron Rudenstine and Elliot Cohen, launched in 2010 as map-based aggregator of third-party data and later evolved into a navig ...

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  • Factual’s Rob Jonas: Location Tech Still Has Some Big Problems to Solve

    Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands with its Geopulse Proximity data service, which allows marketers to deliver mobile ads and mobile-programmatic campaigns to users based on their real-time location. The latest of these partnerships is with MediaMath, which has integrated Factual’s data into ...

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  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company is evolving under his leadership, ...

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