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It’s been an interesting year for Moz, the Seattle-based SEO-consulting and content marketing company. After several years of fast growth pushing into a variety of different marketing products (like social media, keyword research, and topic analysis), the firm announced last August that it was laying off 28 percent of its workforce in order to refocus on its core competencies.
Facebook is taking some of its messaging cues from consumers in Asia, and that means you may soon find yourself buying a whole range over products via chat. At the Collision conference in New Orleans on Tuesday, Facebook’s head of product for Messenger, Stan Chudnovsky, spoke with Recode’s Kurt Wagner about how the company is trying to unite the messaging app’s 1.
Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store April 28, 2017 by David Hirschman Leave a Comment Filed Under: News Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. The idea is that consumers might like to try on a pair of glasses or pants in perso ...
The Coachella Music Festival annually draws huge crowds to in Indio, Calif., to see some of the biggest musical acts in the world. This year, the lineup included Radiohead, Kendrick Lamar, and Lady Gaga, and drew about 250,000 attendees over two weekends — and also attracted a large number of major brand sponsors.
Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products April 20, 2017 by David Hirschman Leave a Comment Filed Under: News And the great local rollup is underway… Gannett announced Thursday afternoon, after the closing bell, that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite of software for small bus.
Yext‘s shares jumped nearly 22% in the company’s initial day of trading, with the price rising as high as $14.25 per share before settling to $13.41 at close. That left the company significantly above its $11 open and the original $8-$10 range it had set. The strong opening was a hopeful message from Wall Street for the local marketing industry, which has been looking to Yex ...
YP’s 130-year-old advertising platform has been deep in the transition to digital for a while now. In the past, the print Yellow Pages was a dominant source of advertising for SMBs, but the company has engineered a slow-but-steady evolution, to the point where its digital revenue (finally) exceeds that of print — even as the decline of print has stabilized.
People like to shop, and people like to share their experiences with friends. Today, ShopChat debuts its effort to combine those two activities in a service that marketers and brands can leverage to attract more sales. ShopChat’s mobile shopping keyboard, which officially launched today, works with messaging apps such as Facebook Messenger and Apple iMessage, letting users f ...
Borrell Associates’ annual Local Online Advertising Conference in New York is often a good event for taking the temperature of traditional publishers and broadcasters continuing to work their way through the evolution to digital platforms. More than two decades since the internet began its disruption of local news, many of these media companies still struggle with the challeng ...
The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding the consumer journey and charting ...
Toronto-based DAC Group has undergone a pretty remarkable transformation over the past five years, making a shift from its legacy print yellow pages business to a digital agency model. In that time, the company has doubled its headcount and revenue, even while shifting the mix from 80% print to 90% digital.
When trying to figure out marketing and tech pain points for SMB verticals, it helps to have people on the ground, working at these businesses, who can tell you exactly where the pain is coming from. This was the genesis of Omnivore, a platform that connects restaurant mobile apps to the major POS systems.
It’s been a long road for YP. A multi-decade transformation has taken the company from its roots as a print Yellow Pages publisher into a digital and mobile future — with plenty of growing pains along the way. But through all of that the company has remained a giant player in the local landscape, with a massive SMB sales funnel and a huge audience.
PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China October 13, 2016 by David Hirschman Leave a Comment Filed Under: News Location-based audience and insights platform PlaceIQ announced this morning that it has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world.
When CEO Nada Stirratt took over at Verve 18 months ago, it seemed that mobile ad tech was on the cusp of really breaking out — with more and more brands and marketers understanding the importance of the new technology and backing that commitment up with serious budgets. As mobile has risen, the importance of location data has grown apace, and has become a vital asset in the marketer’s toolkit.
Placing a Bet on Apps for Local Businesses, AdviceLocal Acquires Scanther Mobile August 30, 2016 by David Hirschman Leave a Comment Filed Under: News It’s unclear whether apps are yet part of the vital core of local presence management and marketing, but they can certainly do a lot to help local businesses book appointments and engage consumers on mobile.
Sacramento-based Requested, a restaurant booking app that launched in 2015, has announced that it has been acquired by Louisiana-based food delivery and restaurant management company Waitr. Terms of the deal were not disclosed, but Requested will keep its California office and its team will remain intact in the transfer.
TripAdvisor Acquires Social Mapping Service CityMaps August 26, 2016 by David Hirschman Leave a Comment Filed Under: News TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company, which was founded by Aaron Rudenstine and Elliot Cohen, launched in 2010 as map-based aggregator of third-party data and later evolved into a navig ...
Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands with its Geopulse Proximity data service, which allows marketers to deliver mobile ads and mobile-programmatic campaigns to users based on their real-time location. The latest of these partnerships is with MediaMath, which has integrated Factual’s data into ...
Duplicate listings have long been an issue online. As business information is aggregated and republished, slight variations start to be introduced — a multiple formats for the address, or a new phone number, for instance — and then these variations are disseminated individually, spreading across the web.