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When trying to figure out marketing and tech pain points for SMB verticals, it helps to have people on the ground, working at these businesses, who can tell you exactly where the pain is coming from. This was the genesis of Omnivore, a platform that connects restaurant mobile apps to the major POS systems.
It’s been a long road for YP. A multi-decade transformation has taken the company from its roots as a print Yellow Pages publisher into a digital and mobile future — with plenty of growing pains along the way. But through all of that the company has remained a giant player in the local landscape, with a massive SMB sales funnel and a huge audience.
PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China October 13, 2016 by David Hirschman Leave a Comment Filed Under: News Location-based audience and insights platform PlaceIQ announced this morning that it has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world.
When CEO Nada Stirratt took over at Verve 18 months ago, it seemed that mobile ad tech was on the cusp of really breaking out — with more and more brands and marketers understanding the importance of the new technology and backing that commitment up with serious budgets. As mobile has risen, the importance of location data has grown apace, and has become a vital asset in the marketer’s toolkit.
Placing a Bet on Apps for Local Businesses, AdviceLocal Acquires Scanther Mobile August 30, 2016 by David Hirschman Leave a Comment Filed Under: News It’s unclear whether apps are yet part of the vital core of local presence management and marketing, but they can certainly do a lot to help local businesses book appointments and engage consumers on mobile.
Sacramento-based Requested, a restaurant booking app that launched in 2015, has announced that it has been acquired by Louisiana-based food delivery and restaurant management company Waitr. Terms of the deal were not disclosed, but Requested will keep its California office and its team will remain intact in the transfer.
TripAdvisor Acquires Social Mapping Service CityMaps August 26, 2016 by David Hirschman Leave a Comment Filed Under: News TripAdvisor has announced the acquisition of New York-based social mapping startup CityMaps. The company, which was founded by Aaron Rudenstine and Elliot Cohen, launched in 2010 as map-based aggregator of third-party data and later evolved into a navig ...
Factual has been working over the past year to build out location data partnerships with a variety of agencies and brands with its Geopulse Proximity data service, which allows marketers to deliver mobile ads and mobile-programmatic campaigns to users based on their real-time location. The latest of these partnerships is with MediaMath, which has integrated Factual’s data into ...
Duplicate listings have long been an issue online. As business information is aggregated and republished, slight variations start to be introduced — a multiple formats for the address, or a new phone number, for instance — and then these variations are disseminated individually, spreading across the web.
When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company is evolving under his leadership, ...
PlaceIQ Expands Location Data Network, Joining Oracle’s BlueKai Marketplace July 13, 2016 by David Hirschman Leave a Comment Filed Under: News As marketers and agencies become more sophisticated in their use of location data, many are finding that they want to access and blend data streams directly, instead of taking a pre-developed media targeting solution off the shelf.
Over the past five years, Foursquare has had quite an evolution. Once a buzzy darling of the location-media industry known for its consumer check-ins and gamification, the company has evolved into a location data powerhouse, connecting consumers’ digital actions to where they are and what they do in the real-world — and giving marketers the ability to reach out to targeted con ...
#SFSW16 VIDEO: How On-Demand Is Changing the Way Brick-and-Mortar Businesses Compete With Ecommerce June 22, 2016 by David Hirschman Leave a Comment Filed Under: #SFSW16 While ecommerce companies have doubled down on taking their chunks out of the local pie, some on-demand services are trying to find ways to use their immediacy to help brick-and-mortar businesses fight back.
As beacons and proximity technology have exploded onto the scene in the past couple of years, dozens of companies have popped up with hardware or tech solutions to try and grab a share of the growing pie. Unacast, which was founded a year ago, aims to partner with the companies deploying beacons and stitch together their data so that advertisers can potentially get a comprehen ...
Scheduling platform Booker announced this morning that it has acquired San Francisco-based local marketing automation platform Frederick, expanding the company’s ability to help customers intelligently fill appointment-based inventory. Terms of the deal were not disclosed. Frederick’s software analyzes small business management systems and combines utilization information wit ...
One of the more vexing problems of managing a restaurant is trying to get a granular understanding of what’s happening on a daily basis, and then figuring out how to make incremental improvements that could affect the bottom line. Why do you always run out of a certain dish on the first Tuesday of the month? Why does one server always get customers who spend more money on wine ...
Traditional media companies have struggled for years with the paradox of trading “print dollars and digital dimes” — as online ads struggled to replace the revenue being lost in the shift away from the offline, many publishers continued to invest in print because that’s where the money still seemed to be.
Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data March 2, 2016 by David Hirschman Leave a Comment Filed Under: News Beacon data provider Unacast has announced a new partnership with mobile advertising and marketing platform Opera Mediaworks that will allow advertisers to segment and retarget consumers based on what places they have recently visited.
As Ad Blockers Proliferate, IAB’s Rothenberg Tells Local Publishers to Stick to Their Guns March 1, 2016 by David Hirschman Leave a Comment Filed Under: News Ad-blocking software has been around for a while, but you’d be forgiven for not having heard much about it before the media industry’s collective freak-out over the past year.
Closing the Loop: PlaceIQ, LiveRamp Connect TV Campaigns With Location Visits February 24, 2016 by David Hirschman Leave a Comment Filed Under: News The metrics for television ads have long been pretty fuzzy — particularly when it comes to determining how much of a lift brands and retailers get from specific ad impressions.