david iwanow

  • The digital marketing landscape is huge; here’s how to draw your map

    Digital marketing’s emphasis on data and campaign ROI means that it’s relatively easy for marketers to prioritize spend – at least, far easier than with traditional media, which left you relying on ringing phones and faulty memories about how people found your business. And digital marketing can be easily scaled up or even paused with a few keystrokes if you sell out of stock.

    3Q Digitalin How To's- 15 readers -