david kaplan

  • 10 Top Location-Based Marketing Campaigns of 2015

    Despite the emergence of beacons two years ago, the Bluetooth devices only seemed to come into their own in 2015. And notwithstanding adoption by the likes of Macy’s, Lord & Taylor, and Target, the proximity tools have yet to penetrate mainstream retailing. Marketers and brands still have hurdles to overcome in terms of consumer acceptance — 70 percent of shoppers aren’t ...

    Street Fightin EMail- 28 readers -
  • 10 Top Location-Based Mobile Campaigns of 2014

    In the days prior to one-click buying online, the practice of geo-marketing — advertising that is tied specifically to a business’s location — was manifested in billboards, cinderblock-size business phonebook listings, local TV, radio, and so on. But the rise of mobility and the “always on, always connected” lifestyle of smartphone-toting consumers has prompted a shift in how ...

    Street Fightin Display Mobile- 41 readers -