David Kirkpatrick

  • Personalized Marketing: Choosing your targets wisely

    A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product that offered a scaled down versi ...

    David Kirkpatrick/ MarketingSherpa Blog- 12 readers -
  • Content Marketing 101: Tips on content strategy

    By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer.

    David Kirkpatrick/ MarketingSherpa Blogin Content- 2 readers -
  • Omni-channel Marketing: How do you define the term?

    Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, etc.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some of your favorite marketing buzzwords in the comments section of this post.

    David Kirkpatrick/ MarketingSherpa Blogin How To's- 11 readers -
  • Lead Generation: How to build your own list

    Last week’s MarketingSherpa B2B Newsletter case study — “Lead Generation: Content and email combine for high-quality list building” — covered an effort by cloud replication and disaster recovery startup company, CloudEndure. The overall basis of the campaign was a process created by CloudEndure’s Vice President of Marketing, Ramel Levin, before he joined the startup.

    David Kirkpatrick/ MarketingSherpa Blogin SEO EMail How To's- 12 readers -
  • Email Marketing: Taking advantage of responsive design [Video]

    If your experience is anything like the typical email marketer in 2014, a growing portion (possibly a very large percentage) of your list is opening email on a mobile device — maybe a tablet or, more likely, one of the many smartphones out there. To fully reach and engage that audience, you can either design and build custom emails for every single platform your audience is ...

    David Kirkpatrick/ MarketingSherpa Blogin EMail- 28 readers -