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After writing hundreds of MarketingSherpa Newsletter case studies and, in the process, interviewing, speaking with and getting to know many, many marketers, one attribute really stands out for influencing successful marketing — Sales and Marketing alignment. It doesn’t guarantee success and lack of alignment doesn’t automatically mean failure.
Deliverability should be a concern for any email marketer. If you can’t get into the inbox, your email send might as well not have even happened. Deliverability can be a challenge — a bad reputation score can significantly impact your ability to reach the inbox. An ESP (email service provider) with other clients behaving poorly on a shared IP also hurts you.
Customer reviews and testimonials can be a powerful source of third-party validation and credibility when added to an overall content marketing strategy. Today’s MarketingSherpa Blog post looks at how one consumer marketer — in a business area that is potentially hostile to positive customer feedback — initiated a campaign to actively add customer reviews to its marketing mix.
Today’s MarketingSherpa Blog post features an excerpt from a MarketingSherpa Optimization Summit 2014 presentation — “Mobile Optimization: How a B2B ecommerce company used responsive design to increase revenue by 180%” — with David Ciccarelli, Chief Executive Officer, Voices.com, providing insights into how the company utilized its customers in a mobile marketing campaign on responsive design.
A recent MarketingSherpa B2B Newsletter case study, “Personalization Marketing: In-trial messages increased online registrations by 15% for a B2B SaaS,” covered Brainshark, a cloud-based B2B service for training, sales conversions and marketing. The case study examined how Brainshark pushed personalized messaging on users of a freemium product that offered a scaled down versi ...
By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer.
Marketing, like any business area, is full of acronyms (CRM, SEO, SEM, etc.) and buzzwords that get hot and start being used in conversations, presentations, industry articles and other professional interactions. I can think of more than a few, and I bet you can too (in fact, it would be fun for everyone to share some of your favorite marketing buzzwords in the comments section of this post.
One of my recent MarketingSherpa Blog posts, “Content Marketing 101: Tips on content strategy” covered some basics of content marketing. For today’s post, I want to dig into the MarketingSherpa Newsletter archive to highlight what can be a challenging aspect of content marketing — quantifying and proving its worth.
Unless you are executing batch-and-blast email campaigns (and I sincerely hope that you aren’t), your email strategy probably involves some level of personalization or at least getting relevant email content to the right person. In order to achieve either of those goals, the starting point is your email subscriber list and having that list segmented so you can pick and choose ...
Last week’s MarketingSherpa B2B Newsletter case study — “Lead Generation: Content and email combine for high-quality list building” — covered an effort by cloud replication and disaster recovery startup company, CloudEndure. The overall basis of the campaign was a process created by CloudEndure’s Vice President of Marketing, Ramel Levin, before he joined the startup.
If your experience is anything like the typical email marketer in 2014, a growing portion (possibly a very large percentage) of your list is opening email on a mobile device — maybe a tablet or, more likely, one of the many smartphones out there. To fully reach and engage that audience, you can either design and build custom emails for every single platform your audience is ...
One of the great things about writing MarketingSherpa case studies is having the opportunity to interview your marketing peers who are doing, well, just cool stuff. Also, being able to highlight challenges that can help readers improve their marketing efforts is a big perk as well. A frustrating part of the process is that during our interviews, we get a lot of incredible in ...
Earlier this year, I was asked to moderate a case study panel at DFW Rocks Social Media Day. It was a fast and furious two days with multiple concurrent tracks and a lot of great information for attendees. Since so much was happening at once, I wasn’t able to take in all the great content. So I reached out to Lissa Duty, Organizer of DFW Rocks Social Media 2014 and Vice Pres ...
When is the best day of the week to send an email? This post has the answer, featuring the “Daily email effectiveness” chart from the MarketingSherpa Email Marketing B ...
Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at http://MarketingSherpa.com/IRCE Watch this exclusive video, recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed the IRCE special guest speaker Jimmy Wales, CEO and Founder, Wikipedia.