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Mobile devices now account for 60% of total digital media time spent, according to comScore, so it’s no wonder that mobile search is taking over too. Yahoo’s recent study, “The Point of Influence: Understanding Mobile Shopping Search Habits,” offers a wealth of actionable insights that can help search marketers connect with this rapidly growing audience, such as: -Mobile se ...
Sometimes conventional wisdom gets it wrong, like the old assumption that mobile search only happens on the go. A recent Yahoo study of nearly 6,400 searches discovered that mobile search is not limited to consumers on the go, with about half of searches happening at home. Roughly three-quarters of mobile searches occurred in settings with an available PC or laptop, such as the home or office.