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Imagine you’re composing an email and you have to explain to someone what website to go to, what to click on, and what to look at before they can give you feedback. You also have to attach a file – but wait – the you get an error saying that the attachment exceeds the file size limit. Email takes up a lot of time and, to make it worse, there are a bunch of inefficiencies like the scenario above.
What makes a great social media manager? More specifically, what habits make an effective social media manager? What do the best social media managers practice every day that makes them amazing at what they do? There seems to be a lot of good advice out there about the best social media tactics used by marketers—tactics that might work great right away but are often not sustainable.