david mcmurtrie

  • The viewability disconnect: Finding agreement between buyers and sellers

    David McMurtrie is head of publishers U.K. at Google. The viewability debate continues. While the majority of advertisers and publishers support the MRC/IAB standard, progress has been too slow and some well publicized statements from a few large players has created uncertainty, preventing the industry from achieving broad agreement and advancing beyond the viewability discussion.

    Digiday- 5 readers -