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Last week I wrote a post about how to choose a name for your blog. This week I want to share some insights about how to pick a logo and write a killer slogan. Let’s start with what might seem basic to you. In fact, most branding is about simplifying and focusing your message and efforts, so the best branding advice should seem simple and basic to you.
When I attended Affiliate Summit West in January I heard John Chow say that his biggest blogging mistake was building his brand on JohnChow.com . His reason was that he doesn’t think he can ever sell the name. I told him that I know of several cases where building a brand of YourName.com didn’t inhibit the ability to sell in the future. To be fair to John, he would never sell JohnChow.
Last week I shared with you how I monitor my ppc landing pages for 404 errors and broken links in my ads. While wasting money buying clicks to 404 pages should be a crime, having lots of 404 pages on your site can hurt you in other ways as well. For example, if you have a page that is ranking in search results and resolves to a 404, it will frustrate the user and you will be ...
Paying for traffic is expensive. There is nothing worse than sending traffic to a broken link or page that is down. You would think this would be common sense, but at least once a month I click on a ppc ad that goes to a 404 page or a page with some other error code. It happens to the best of us.
I was only 7 years old at the time. My brother’s friend scored field passes to the Denver Broncos training camp. (No, he didn’t win it in a radio contest, he earned it by surviving a plane crash.) I was wandering around the field, dodging practice routes and scrimmages. I sheepishly approached one player after another asking for their autograph.
Many of us are familiar with dynamic keyword insertion, where you can replace text in an ad with the keyword searched. You no doubt noticed the crazy, funny dynamic ads of ebay… What you probably aren’t aware of is the “Ad Parameterizer” feature within adwords. This nifty tool lets you dynamically change text in an ad using pretty much any variable you can put in a spreadsheet.
I remember when I first got started in online marketing I read a stat that blew my mind. At the time, your average American internet user was visiting 50 different websites every day. To me, this stat meant that there are 50 ways to get your message in front of the right people every single day.
I regret to inform you that Santa Clause is gone. The days of copy paste, dry, humorless content are no more. It is no longer good enough to be great, now you must be so good, you’ll be sorely missed when you are gone. If your content isn’t compelling enough to make your readers miss it if it disappeared, you aren’t doing a good enough job.
Content promotion is the missing link that most marketers forget about or perhaps simply don’t understand. We have been listening to SEOs and marketers cry for nearly a decade about the importance of creating killer content. Yet I still can’t go a week without seeing a blog post about why no one notices your content. Theories that range from bad timing to boring topics.
Today I mourn. I mourn great services that were blindly misled by venture capitalist off the edge of the world. I am afraid for tomorrow. The tomorrow where lore crushes fact, and value is as empty as smoke in the air. I am referring to this evil belief that Data is more valuable than service. This practically worthless new product called Programmatic advertising.