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We all agree that email marketing is one of the most effective channels for driving leads and conversions, right? In fact, many leading marketing firms actually go so far as recognizing email marketing as having the best ROI (Return On Investment) of any online marketing strategy. I’m inclined to agree.
Everyone tells us how important it is to create content. Great content engages people, generates buzz for your business, and does all sorts of wonderfully positive things for our businesses. But let’s be honest. How many of us feel like our writing is akin to shouting into a big, dark empty room where no one is listening? No one is talking about our content. No one is linking to it.