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Duplicate Content & SEO: a Practical Guide for Everyone Posted: 05.04.2016 Robots Need Our Help! Even if you’re not an SEO professional, it’s likely you’ve heard about the problem called “duplicate content”. You may have even heard it called “The Duplicate Content Penalty” (it’s not a penalty; we’ll get to that shortly).
Every SEO knows that Google indexes web pages. But did you know – even if you’re not an SEO professional – that Google is now indexing content pages residing inside an app? That’s right; those applications you have on your mobile devices and that are in the Apple and Android app stores? Google can now index not just the home screen of the app, but all the other content and s ...
A practical guide to properly using categories & tags on your blog For most businesses, a blog is a recommended content-growth strategy to add fresh, relevant information to your website. Your content strategy should be to add fresh content regularly and provide useful information that your target market will find interesting and useful.
Looking to get your head wrapped around SEO? Do you manage marketing or content for a small business? There are a number of SEO tools that are a great fit for smaller organizations when it comes to feature sets and price points. First and foremost is Moz (formerly SEOmoz); their $99/month “standard plan” is certainly very affordable and includes up to five “campaigns” (web p ...
In this in-depth how-to article, I’ll uncover two ways you’re unintentionally wasting your hard-won SEO efforts, and I’ll show you exactly what to do about it. But first, let’s you and I play a little game together: pull out your wallet, grab a $20 bill, rip it up into tiny pieces, and toss them into the air like confetti. Now get out another and do it again.
I’m just about to reach the 5 year mark working in the online marketing industry, and one thing that I’ve always found remarkable is how open and sharing people in this line of work tend to be. Whether it’s strategies, tactics, updates, techniques or tools – folks in this space do a lot of sharing, and often the depth and breadth is outstanding.
With the economy foundering the way it is, it might be beneficial for some out-of-work English Majors to take jobs in what are still considered "growth" indus ...