david roth

  • Digital Advertising On Baidu: A Recipe For Success

    In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence.

    Search Engine Landin Paid Search SEO- 29 readers -