- Our Blog
In the world of search engine marketing, it is Baidu — not Google — that reigns supreme as the king of search within China. The Chinese search leader is expected to account for around 5% of global digital ad spend this year. In spite of this, most “overseas” (non-Chinese) businesses still don’t advertise on Baidu, including many well-known companies with global influence.
There has been a growing trend in the online world, ever-increasing in potency and impossible to ignore any longer, as Google enacted the “greatest change in search history” by drastically increasing the importance of mobile optimization as a ranking factor on April 21st, 2015. This massive alteration in Google’s SEO algorithm is of critical importance for any brand or busin ...