david saef

  • What brands can learn from Amazon’s brick-and-mortar move

    David Saef is evp of MarketWorks and strategy at GES, a global event marketing company. It’s finally happened: Amazon is opening its first brick-and-mortar store just in time for the holidays. While Amazon has thrived for years on a solely digital marketing strategy, the physical store in the Empire State Building’s shadow will serve as a hub for in-store pickups and same-day deliveries.

    Digiday- 6 readers -