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In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website, consume all your blogs and shower you with comm ...
Digital marketing blogs are constantly telling us that content is king, but that’s missing half the story to content marketing. When you’re creating extraordinary content, it can be discouraging if no one is reading or sharing your articles, videos, infographics, or eBooks. However, if you want to make the most out of your content, you have to devote a decent chunk of time to its promotion.
Effective design relies on a lot of things: structure, composition, delivery, and more. However, arguably the most important element is the imagery. Unfortunately for us, that drives the price right up. When even the blandest of stock photo can run you ten bucks, projects can get expensive fast. My most recent blog needed three high-quality images – a cover image and three ima ...