Dawn Papandrea

  • Make Media Research a Content Priority

    Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it.

    Dawn Papandrea/ Content Marketing Institutein Social Content- 12 readers -
  • Brand Museums: How Companies Tell Their Stories

    As brands seek new ways to tell their stories, some are finding value in creating brand museums to showcase their company history and heritage. Whether it’s a dedicated space in a flagship store or global headquarters, or a standalone venue such as the Harley-Davidson Museum in Milwaukee or the Mercedes-Benz Museum in Germany, nostalgic on-site visitor experiences can be an ef ...

    Dawn Papandrea/ Content Marketing Institutein How To's- 15 readers -
  • How to Create a Marketing Team That Cares About Revenue

    When Toby Lee joined the tax & accounting division of Thomson Reuters in 2012, he was asked to bring excitement to the conservative (and sometimes stale) industry marketplace. His Silicon Valley marketing background was a perfect fit for an organization hungry for inspiration and change. “They didn’t care that I was new to the industry because they wanted someone who unde ...

    Dawn Papandrea/ Content Marketing Institutein How To's- 19 readers -
  • How to Create a Culture Where Content Marketing Thrives

    When Dusty DiMercurio began his work at Autodesk, he had a bold vision of what was possible for the design-and-engineering software company. To win over allies, however, Dusty started small by launching a blog called Line//Shape//Space. Four years later, he’s grown that small pilot project into a multi-award-winning publication and is influencing the entire organization to thi ...

    Dawn Papandrea/ Content Marketing Institute- 18 readers -
  • How One Brand Created a Movement by Investing in Purpose

    A software company that helps civil and industrial contractors manage projects from bid to completion, HCSS has been in business for 30 years. Its customers build everything from roads and waste treatment plants, to bridges, dams, and pipelines. While the company traditionally has had a rich marketing culture, four years ago it opted to emphasize content and brought in Dan Briscoe.

    Dawn Papandrea/ Content Marketing Institute- 22 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: Combine journalism skills, social-media-superstar status, ...

    Dawn Papandrea/ Content Marketing Institute- 21 readers -
  • 3 Proven Ways to Nail Visual Storytelling

    Consider this: Your content can generate up to 94% more views if you add compelling visual elements and graphics, according to HubSpot. To make visual storytelling work, however, you can’t simply slap a few stock photos onto your blog or social media posts. Just as headlines and calls to action must be crafted carefully, your visual content deserves more than a second thought.

    Dawn Papandrea/ Content Marketing Institute- 38 readers -
  • Create A Culture Of Content Marketing From The Top Down

    If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen. Before he became known as “The Sales Lion,” Marcus Sheridan was the owner of a swimming po ...

    Dawn Papandrea/ Relevancein Content- 21 readers -
  • How to Create A Culture Of Content Marketing From The Top Down

    If you’ve ever been with a company and experienced push back from the higher ups or sales when you’ve tried to implement a content marketing plan, you know that it’s a tremendous obstacle to overcome. But when a whole company adopts a content marketing mindset, amazing things can happen. Before he became known as “The Sales Lion,” Marcus Sheridan was the owner of a swimming po ...

    Dawn Papandrea/ Visual.lyin Content- 31 readers -
  • A Ghost Town Worth Visiting: Why and How Content Marketers Should Use Google+

    How is it possible that the company behind the most successful search engine is responsible for the most confusing social network? If you’re like most marketers, you’ve dabbled on Google+, but don’t really get the point. Or, you might be a holdout who just doesn’t want to commit to yet another social account without proof that it’ll deliver results.

    Dawn Papandrea/ The Content Strategistin Social Content Google- 69 readers -