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Spurred by a surge of competition and device adoption on mobile and larger, more engagement-driven ad placements, the cost (and effect) of doing business on the Facebook platform continued on trend and posted huge increases this past Q4. We crunched Facebook advertising numbers over 1B total impressions in Q4 and found the following in comparing performance to Q4 2013: - A ...
Facebook advertising has positioned itself as a huge player for the 2014 holidays. Digital marketing agency 3Q Digital took a close look at the Black Friday-to-Cyber Monday performance of Facebook campaigns for two of its clients, a leading children’s educational toy subscription service and a leading online jewelry supplier.
Thanks in large part to mobile ad advancements including the rollout of the Audience Network, Facebook’s Q3 numbers show a dramatic increase in CTR and spend when comparing both year over year and quarter over quarter results. We run results on a total of over 650M impressions on both desktop and mobile last quarter.