Dean Marsden

  • Helping Googlebot To Help Your SEO

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi. Today we’re going to be talking about helping Googlebot to help improve your SEO results. You may think that you want Google to come and crawl and index every page of your website. However, there’s a thing called crawl budget, which is a finite amount of resources that Google ...

    Dean Marsden/ Koozai.comin SEO- 17 readers -
    Earlier about the same topic:
  • Boosting Your SEO by Helping Googlebot

    What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could be preventing it from crawling your most important pages by using up your ‘crawl bud ...

    Dean Marsden/ Koozai.comin SEO- 20 readers -
  • Guess What Happened Next: Koozai TV Video Outtakes 2015

    That’s another great year done for Koozai TV, but it wasn’t without it’s mishaps. With many muddled speeches, forgotten words, a bit less profanity and a whole lot of messing around, we wrapped up almost 50 videos throughout this year. So sit back and enjoy this compilation of some of ...

    Dean Marsden/ Koozai.com- 10 readers -
  • Boosting Your SEO by Helping Googlebot

    What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could be preventing it from crawling your most important pages by using up your ‘crawl bud ...

    Dean Marsden/ Koozai.comin SEO- 16 readers -
    Earlier about the same topic:
  • Boosting Your SEO by Helping Googlebot

    What’s the secret to Google loving your website and indexing it? The secret is to steer crawlers to the most important and useful pages of your site and ignore those pages with little value to searchers. You may think that you want Google or Bing to index every URL of your website but you could be preventing it from crawling your most important pages by using up your ‘crawl bud ...

    Dean Marsden/ Koozai.comin SEO- 15 readers -
  • Helping Googlebot To Help Your SEO

    (This is the transcript from our new video so it may not read as well as a normal blog post would) Hi. Today we’re going to be talking about helping Googlebot to help improve your SEO results. You may think that you want Google to come and crawl and index every page of your website. However, there’s a thing called crawl budget, which is a finite amount of resources that Google ...

    Dean Marsden/ Koozai.comin SEO- 14 readers -
  • Google Customer Match and the Future of Remarketing

    Google Customer Match and the Future of Remarketing 15th Oct 2015 Paid Search | No Comments 3 minutes to read On 27 September 2015 Google announced Customer Match. It gives advertisers the ability to upload their user base to AdWords and specifically market to those individuals. The Benefits AdWords Customer Match will become a potent remarketing tool because users can be si ...

    Dean Marsden/ Koozai.comin Social Google- 12 readers -
  • Help! Why Aren’t My Ads Showing?

    This is the transcript from our new video so it may not read as well as a normal blog post would. Hi. Today I’m going to try and answer a quite common question: Why aren’t my ads showing? You probably search for your adverts throughout the day, just to make sure they’re running and see what they look like.

    Dean Marsden/ Koozai.com- 15 readers -
  • 10 Reasons Why Your PPC Ads Aren’t Showing

    10 Reasons Why Your PPC Ads Aren’t Showing 6th Aug 2015 Paid Search, Google AdWords | No Comments ‘Help! My ads aren’t showing!’ is a cry often heard as people search for their own ads. It’s very tempting to keep checking to see what your ads look like and where they appear, but sometimes they do not show at all; there are multiple reasons why this may be the case, and we’ll ...

    Dean Marsden/ Koozai.comin Paid Search- 18 readers -
  • Using YouTube Cards In Your Digital Marketing Campaigns

    Using YouTube Cards In Your Digital Marketing Campaigns 2nd Jul 2015 Social Media, Video Marketing | No Comments In March 2015, YouTube announced YouTube Cards, a flexible new way add interactivity to your videos. What’s more, they look great across all devices, particularly mobile. With more than half of YouTube views now from mobile devices, YouTube Cards make a lot of sense.

    Dean Marsden/ Koozai.comin Social- 20 readers -
  • Getting Started With LinkedIn Advertising

    This is the transcript from our new video so it may not read as well as a normal blog post would. Hi. What’s the number one business to business social network out there? It’s LinkedIn of course. You may be on LinkedIn already. You may be using it to network with other businesses or even do deals, which is great.

    Dean Marsden/ Koozai.comin Social- 17 readers -
  • Paid Online Advertising Beyond Google AdWords

    Paid Online Advertising Beyond Google AdWords 3rd Feb 2015 Paid Search | No Comments When many people think of paid advertising or Pay Per Click (PPC) marketing they automatically think of Google AdWords, and for good reason. Google AdWords has by far the biggest reach available to all advertisers. However, paid advertising doesn’t just stop there – here is my guide to the best of the rest.

    Dean Marsden/ Koozai.comin Social Paid Search Display Google- 25 readers -
  • Spotlight on Fixed Fee Agency PPC Management

    Last month I covered the different types of fee models that a marketing manager or business owner would likely encounter when searching for which PPC management agency to use. These included performance and spend based fees versus fixed fee and self-management. This month I want to expand on the benefits, limitations and usefulness of using a fixed fee PPC management agency.

    Dean Marsden/ Koozai.comin Paid Search- 15 readers -
  • Is Your PPC Payment Model Working For You?

    Google hasn’t become one of the biggest businesses today through offering free organic results. Its AdWords system generated a massive 95% of its revenue in 2012. Each day companies big and small throw cash at Google and other paid advertising platforms in return for instant traffic. If managed properly, it can work wonders.

    Dean Marsden/ Koozai.comin Paid Search- 15 readers -
  • Questions Your Boss Will Ask About Remarketing

    Remarketing is an exceptionally powerful way to market to previous website visitors, but not many businesses are doing it. This may be because people are unsure of how to do it or have concerns about utilising it. So, here at Koozai we’ve put together a list of questions your boss may ask about this useful marketing tool.

    Dean Marsden/ Koozai.comin Display- 25 readers -
  • Why You Shouldn’t Forget Video In Your Digital Marketing Strategy

    When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy. Here’s a few reasons why to factor in a Video Marketing Strategy into your overall plan: Search Audience One big reason why you should make Video ...

    Dean Marsden/ Koozai.com- 28 readers -
  • 13 Tips From MeasureFest 2014 (#MeasureFest)

    MeasureFest has returned for 2014! We’re looking forward to another insightful day of Website Analytics, Conversion Rate Optimisation and Website Usability. I’ll be updating the post throughout the day, so keep checking back to see the latest analytics, CRO and usability tips. If you can’t find the talk you’re after, fear not, the post will be updated throughout the day – so stay tuned.

    Dean Marsden/ Koozai.com- 21 readers -
  • How To Make Your Business Stand Out With Epic Banner Adverts

    Banner Advertising has captured website user’s attention for many, many years. Where other online advertising platforms have changed with different implementations, the traditional banner advert has remained a standard that doesn’t get old. If you’re new to this platform, check out how to make your adverts stand out.

    Dean Marsden/ Koozai.comin Display- 18 readers -
  • 10 Examples of Awesome Vine and Instagram Video Marketing

    When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples. Vine and Instagram also have a large percentage of the video market but it’s important ...

    Dean Marsden/ Koozai.comin Social- 12 readers -