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Today, we launch Custom, Digiday Media’s creative content agency. When we launched its first iteration the Digiday Content Studio four years ago, our mission was clear: Help tech companies drowning in colorless marketing speak and technical jargon to communicate in a more human way. Back then, Digiday Media was still in its infancy, nine people in a tiny office on Greenwich St ...
Programmatic is no longer the new kid on the block. It is an established method of buying and selling digital advertising. And yet, it never ceases to bewilder. Are you a programmatic veteran, well-versed in the basics but confused by rapidly evolving concepts and technology? Or are you a newbie, Googling any of a vast array of acronyms under the table during board meetings.
Consumers today are moving faster than ever, shifting seamlessly between the online purchase funnel and shopping in stores. Retailers who over-rely on their brick-and-mortar locales are bound to fall behind as the digitally forward find shoppers on mobile, social and in stores. Join us at the Digiday Retail Summit in Deer Valley, Utah, July 27-29, where attendees from retailer ...