- Our Blog
AdWords Gets Redefined by End of Year Google is slowly rolling out a new experience for AdWords users. Some of you may already be having it in your account. If you are still using the older version, you would have to wait till the end of the year. By then, you will have a revamped AdWords page and features for your use. These are already available to thousands of accounts across the globe.
Shopping Made Easier on Instagram Instagram, in a bid to stay ahead of the social media competition, is rolling out various updates along the way. The latest to come out of the Instagram stable is designed to make the shopper’s life easy. Think of all those pretty dresses and stylish clothes, along with accessories, that you find in the pictures uploaded on Instagram.
Move from HTTP to HTTPS: Move towards A Secured Domain It seems that the digital marketers are not eager to use the ranking benefits offered by HTTPS. Google has always been encouraging the site owners to rely on HTTPS for making web a way safer place. Analyzing the popularity of HTTPS, web masters have discovered that the usage trend of it is not on an upswing among the top ...
3 Quick Steps to Compare Competing Websites There is truth in the saying that the true wind beneath your sails is usually what you generate yourself. Every website has a different journey and trajectory. You cannot possibly compare yours with others, but at the same time, you cannot dissociate yourself from the competition altogether.
More Opportunity on Facebook ‘Related Articles’ Facebook has introduced a new feature to its already well-feathered cap. With this feature, you can check out related articles to a topic you are searching for, even before you have actually hit ‘search’. Previously, you could only find related articles to a particular topic after you have read a similar article from your News Feed.
Google Allows 300×250 Ads Above the Fold You know how Google places a strong accent on user experience. Everything that rolls out of the labs of Google has a single aim: making users love the online experience. Especially in the department of content dissemination, Google is very particular about how webmasters and digital marketers are using the features of this search engine giant.
Google’s War against Spam: Approved Over 50% spam request in 2016 The Webspam report of 2016 released by Google throws some light on the trend of web-spam over the previous year. Google is doing its bit to counter the trouble. Check out the points mentioned in that report. They are broken here into 3 sections.
Mobile SEO Mistakes to Avoid There is a lot of chatter all over about the rise and rise of mobile phones, and how it will all affect the SEO world. Google has already stated how you should have mobile-friendly websites if you are to stay in contention. So many brands these days have a mobile version of their original website.
No Ads for YouTube Channels under 10k Views As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google. Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views.
Google Pledges to Stop Ads from Appearing Alongside Controversial Online Content Google is more serious this time about restricting ads to appear on the side of controversial content. Google employs a group of people and spends millions in cleansing the web of bad advertising. The company also has its policies for preventing such ads from appearing on any video or webpage wit ...
New Warning Alerts on Facebook for Fake News Social media networks are second to none when it comes to spreading around information, both positive and negative. You must have noticed in newspapers how authorities clamp down on the internet and social media sites when they want to control a civil situation.
Are Backlinks Dead in Modern SEO? When I started off in the digital marketing world, acquiring backlinks was a major force. SEO experts swore by their efficacy. Companies, even startups, paid tons of money to hire and engage executives to get backlinks. This army was roughly called ‘link exchange guys’! Since those early days of the internet and digital marketing, much has changed.
Curate Content for Social Media Benefits I’m presuming that you post and update content on social media regularly. Even individual users who have nothing to do with social media marketing do it! However, the avalanches of posts you upload rarely take down online leads. Casual users may troop in once in a while to check your website or landing pages and that’s about it.
Use of Artificial Intelligence in Digital Marketing Thanks largely to sci-fi movies, the layman is more or less aware of the term Artificial Intelligence or popularly, AI. In the last couple of years, there has been a tremendous leap in developing and utilizing AI for various purposes, including digital marketing.
Google Maps Stack on Features for Specific Locations Google Maps has graduated from being just a digital map for use on the go. With time, it has added more features to make Maps a part of living on the face of this planet, especially in urban areas. Some time back, you had Google Maps showing not just distance between two places, but bus numbers, available app cab options, etc.
Google App Facts You Need to Know The Google app which comes built-in when you buy an Android device has many lesser known facts about it. These facts keep changing with time, as more modifications are done. If you have used Google, the search engine website, extensively, you know that this online giant rarely rests on its laurels! So, to keep yourself one step ahead, you hav ...
How Comment Marketing Helps Today Comment marketing, the trend of leaving comments on blogs and websites across the internet, sounds like a product of a bygone era. Look around the online marketing world today and like many hot trends of yesteryears, this fad has died a cold, premature death. However, it seems like this method of digital marketing was only in the dormant phase for some years.
In 2017 Bing fights for Fitness Fitness is the latest fad around the globe! People are buying fitness bands and other gadgets to help them stay fit. Bing, the search engine fighting to stay relevant in an industry dominated by Google, has decided to jump on to the bandwagon. In the New Year 2017, Bing has announced a cache of features that will help you find information and m ...
Use GIFs for Better Site Performance GIFs or Graphics Interchange Format are around for more than 2 decades now. GIFs are excellent to grab the attention of the visitor to your site. Its popularity in arresting attention can be judged from the extensive use of GIFs in social media posts, particularly on Facebook.
Top 3 Ways to Go Cashless this Christmas and New Year Christmas and the New Year are just a few days away. Yet, when you turn out your wallet, you find very little cash in them! This is unlike any other party season. Even last year around this time, you had stocked up on cash to party beyond curfew hours. But this year, thanks to demonetization, your wallet is sorely dry of cash.