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Why Email Marketers Need to Prune Subscriber Base According to a statistic, email users will receive 140 emails everyday by 2018! This may hold out to be true primarily because of the number of email marketers sprouting up every single day. They put together an email subscriber database hastily and pump out emails.
Why Less Content is the Future? I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content aimed at marketing. A content specialist in my team was discussing with me the value of long and elaborate content. She was in the middle of her preparation to start a marathon with a long piece.
SEO Essentials for a Greenhorn SEO Essentials – what you need to know? For some years now, I’m running the 7boats digital marketing academy. No, this post is not about plugging for my academy, but bear with me for a couple of essential lines before I jump into the topic! I started out with this academy because I had a lot of trouble finding experienced SEO professionals, among ...
Whip Daily Habits for Productive Writing Daily How often have you heard that we are all creatures of habit? You don’t waste time walking or reading the newspaper or drinking coffee every day because they are part of your habit. Such acts flow with a certain degree of flexibility. Yet, despite the fact that you write enough each day, there’s rarely the same kind of fluidity.
Select The Right Image to Grab Attention & Convince The Target Audience As they say, an image can tell a thousand stories. But, why should you bother while you have only one to tell? In this case, it is important to choose just one very relevant piece to speak for you. The selection should be based on the target niche.
How to Deal with the Tension between SEO and UX SEO and UX are not very individualistic materials that cannot work in tandem. Two of them often share same space online and as an obvious outcome of that, often clash. Yet, they can coexist without much possibility of collision. Read on to know how that is possible.
The Trick Guide to Understand Long Tail Keywords In response to a post on long tail keywords sometime back, I got some queries on how to use them more effectively. Before sinking into this question, let me make a few observations about long tail keywords. For starters, you need to understand that more often than not, you will not get substantial ideas on long tail keywords f ...
What to Do Right to Pitch a Guest Blog Post Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership.
The Role of Intelligent Personal Assistants (IPAs) Today If you use an iphone or have seen an iphone ad, you know about Siri, the Intelligent Personal Assistant app installed on these devices. With the help of Siri, and some other IPAs like Facebook M, Cortana and the recently launched Amazon Echo, carrying out digital functions is of a different level altogether.
Seven Boats now in Hyderabad – Digital Marketing Training & Services We are happy to announce that Seven Boats is now in Hyderabad. Seven Boats Hyderabad will offer Advanced Digital Marketing Training (both classroom & online training) and digital marketing workshops from their Seven Boats Academy Ameerpet centre.
What to Do with Existing Content These are the times of conservation, be it in nature or in the digital world. You will notice how you put out content every now and then. Probably you promote them actively for a period and then you pick up the next piece. You forget about the previous one when the new one comes along.
Is Google Judging Your Online Presence? “What’s done cannot be undone!” These are the immortal lines spoken by Macbeth. From a human perspective, it does seem quite true. Anyone who’s done anything awful is usually remembered long since, even though the person has done several positives to stack up on the other side of the balance.
Social Media Lessons to Learn from BuzzFeed Anyone who spends some time on any leading social media network will come across the name of BuzzFeed. There are numerous friends on your social contact list who share and post content bearing the name of BuzzFeed. Its omnipresence on social networks is so powerful that it is quite a matter of envy how they manage to generate that k ...
10X Content: What, Why and How While browsing around for content creation and marketing ideas, I often came upon this term: 10X content. It intrigued me with the same questions that I have asked in the title. What is it? Why should I bother to create such content? If I actually decided to do it, how will I proceed? On further exploration, I found that many startups and entre ...
Stalk Your Target Demographic for Better Marketing It is the Holy Grail of digital marketing to have a complete understanding of the buyer. You want to know everything about the buyers in your domain of business. It is important to gather that info because it opens up your eyes to a whole new range of parameters that you have probably not ticked yet.
Enterprise Instant Messaging Apps – A Paradigm Shift in Corporate Communication “Employees who used instant messaging on the job reported less interruption than colleagues who did not.” found out a study conducted by Ohio State University and University of California, Irvine. The study also concluded that the use of instant messaging for official communication improved product ...
Optimizing for Competitors’ Branded Keywords SEO was never a blinkers-on approach. You have to keep your options open and on the table at all times. Plus, you have to be ready to change tracks and try something different each time your Plan A doesn’t work. It is only natural for an SEO executive to think, at one point or another, about going after competitors’ keywords! It i ...
January 22, 2016 By Team Seven Boats Seven Boats Academy launched Digital Marketing Online Training Course Modules Spread the love Share with your friends When the whole world is accepting the importance of Digital Marketing, it’s becoming a bare necessity in every field. Inspite of the necessity, people tend to escape from taking digital marketing training and the most ...
January 15, 2016 By Team Seven Boats The Implications of Google’s Game-Changer for Mobile Apps Spread the love Share with your friends An announcement from Google recently holds the potential to change the way you look at digital marketing through mobile apps. Before I come to the announcement, let me bring you up to speed with what the situation was before it.
An Insider’s Tips about Powerful Presentations As a digital marketer and CEO of a digital marketing firm, I have to make presentations and pitches to clients all the time! It is quite obvious that the response and feedback I get from these presentations are not always the same. Some warm up to my ideas quicker than the others.