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Use of Artificial Intelligence in Digital Marketing Thanks largely to sci-fi movies, the layman is more or less aware of the term Artificial Intelligence or popularly, AI. In the last couple of years, there has been a tremendous leap in developing and utilizing AI for various purposes, including digital marketing.
Google Maps Stack on Features for Specific Locations Google Maps has graduated from being just a digital map for use on the go. With time, it has added more features to make Maps a part of living on the face of this planet, especially in urban areas. Some time back, you had Google Maps showing not just distance between two places, but bus numbers, available app cab options, etc.
Google App Facts You Need to Know The Google app which comes built-in when you buy an Android device has many lesser known facts about it. These facts keep changing with time, as more modifications are done. If you have used Google, the search engine website, extensively, you know that this online giant rarely rests on its laurels! So, to keep yourself one step ahead, you hav ...
How Comment Marketing Helps Today Comment marketing, the trend of leaving comments on blogs and websites across the internet, sounds like a product of a bygone era. Look around the online marketing world today and like many hot trends of yesteryears, this fad has died a cold, premature death. However, it seems like this method of digital marketing was only in the dormant phase for some years.
In 2017 Bing fights for Fitness Fitness is the latest fad around the globe! People are buying fitness bands and other gadgets to help them stay fit. Bing, the search engine fighting to stay relevant in an industry dominated by Google, has decided to jump on to the bandwagon. In the New Year 2017, Bing has announced a cache of features that will help you find information and m ...
Use GIFs for Better Site Performance GIFs or Graphics Interchange Format are around for more than 2 decades now. GIFs are excellent to grab the attention of the visitor to your site. Its popularity in arresting attention can be judged from the extensive use of GIFs in social media posts, particularly on Facebook.
Top 3 Ways to Go Cashless this Christmas and New Year Christmas and the New Year are just a few days away. Yet, when you turn out your wallet, you find very little cash in them! This is unlike any other party season. Even last year around this time, you had stocked up on cash to party beyond curfew hours. But this year, thanks to demonetization, your wallet is sorely dry of cash.
Get Creative with Your Online Lead Generation Techniques Just as a digital marketer has more tools up their sleeves, like automated online weaponry, consumers are sharper about rejection as well! You throw up online lead generation lines like “Click Here” and “Try It Now” and the consumer immediately thinks, “Here’s Some Spam for You!” In the next second, the browser tab is shut down and the p.
How to Get Brand Loyalty and Advocacy through Paid Media Let’s start with a stat: 80% of customers would change brands if they found a better offer elsewhere! If this is the digital marketing scenario, you can quickly put a finger on how important it is to foster brand loyalty. With so many offers, deals, discounts and givebacks floating around, it is quite difficult indeed ...
The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can sell your product and idea well.
Vacant Position for SEO/SEM: #9 on LinkedIn List In the recently published annual list of skill-sets for bagging plum job offers with different corporate organizations, SEO/SMO has dropped a few notches by disappointing the talent pool already working in this domain. The industry received a #4th position in 2015, which has toppled to #9 this year.
This is Time We Out-grow Comment Spamming Starting from news sites to all marketing spaces, all site owners are happy to do away with the tiny little space for comment that is often filled with the most grotesque and irrelevant write-ups or links. The unprovoked thin comments or pushed links can be put with good intentions, but they surely do not add any value to the discussion thread.
Why Email Marketers Need to Prune Subscriber Base According to a statistic, email users will receive 140 emails everyday by 2018! This may hold out to be true primarily because of the number of email marketers sprouting up every single day. They put together an email subscriber database hastily and pump out emails.
Why Less Content is the Future? I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content aimed at marketing. A content specialist in my team was discussing with me the value of long and elaborate content. She was in the middle of her preparation to start a marathon with a long piece.
SEO Essentials for a Greenhorn SEO Essentials – what you need to know? For some years now, I’m running the 7boats digital marketing academy. No, this post is not about plugging for my academy, but bear with me for a couple of essential lines before I jump into the topic! I started out with this academy because I had a lot of trouble finding experienced SEO professionals, among ...
Whip Daily Habits for Productive Writing Daily How often have you heard that we are all creatures of habit? You don’t waste time walking or reading the newspaper or drinking coffee every day because they are part of your habit. Such acts flow with a certain degree of flexibility. Yet, despite the fact that you write enough each day, there’s rarely the same kind of fluidity.
Select The Right Image to Grab Attention & Convince The Target Audience As they say, an image can tell a thousand stories. But, why should you bother while you have only one to tell? In this case, it is important to choose just one very relevant piece to speak for you. The selection should be based on the target niche.
How to Deal with the Tension between SEO and UX SEO and UX are not very individualistic materials that cannot work in tandem. Two of them often share same space online and as an obvious outcome of that, often clash. Yet, they can coexist without much possibility of collision. Read on to know how that is possible.
The Trick Guide to Understand Long Tail Keywords In response to a post on long tail keywords sometime back, I got some queries on how to use them more effectively. Before sinking into this question, let me make a few observations about long tail keywords. For starters, you need to understand that more often than not, you will not get substantial ideas on long tail keywords f ...
What to Do Right to Pitch a Guest Blog Post Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership.