Debajyoti Banerjee

  • Get Creative with Your Online Lead Generation Techniques

    Get Creative with Your Online Lead Generation Techniques Just as a digital marketer has more tools up their sleeves, like automated online weaponry, consumers are sharper about rejection as well! You throw up online lead generation lines like “Click Here” and “Try It Now” and the consumer immediately thinks, “Here’s Some Spam for You!” In the next second, the browser tab is shut down and the p.

    Debajyoti Banerjee / Seven Boats- 6 readers -
  • How to Get Brand Loyalty and Advocacy through Paid Media

    How to Get Brand Loyalty and Advocacy through Paid Media Let’s start with a stat: 80% of customers would change brands if they found a better offer elsewhere! If this is the digital marketing scenario, you can quickly put a finger on how important it is to foster brand loyalty. With so many offers, deals, discounts and givebacks floating around, it is quite difficult indeed ...

    Debajyoti Banerjee / Seven Boatsin How To's- 10 readers -
  • The Art of Drafting The Killer Ecommerce Content

    The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can sell your product and idea well.

    Debajyoti Banerjee / Seven Boatsin Content- 8 readers -
  • Vacant Position for SEO/SEM: #9 on LinkedIn List

    Vacant Position for SEO/SEM: #9 on LinkedIn List In the recently published annual list of skill-sets for bagging plum job offers with different corporate organizations, SEO/SMO has dropped a few notches by disappointing the talent pool already working in this domain. The industry received a #4th position in 2015, which has toppled to #9 this year.

    Debajyoti Banerjee / Seven Boatsin Paid Search SEO- 9 readers -
  • This is Time We Out-grow Comment Spamming

    This is Time We Out-grow Comment Spamming Starting from news sites to all marketing spaces, all site owners are happy to do away with the tiny little space for comment that is often filled with the most grotesque and irrelevant write-ups or links. The unprovoked thin comments or pushed links can be put with good intentions, but they surely do not add any value to the discussion thread.

    Debajyoti Banerjee / Seven Boats- 9 readers -
  • Why Email Marketers Need to Prune Subscriber Base

    Why Email Marketers Need to Prune Subscriber Base According to a statistic, email users will receive 140 emails everyday by 2018! This may hold out to be true primarily because of the number of email marketers sprouting up every single day. They put together an email subscriber database hastily and pump out emails.

    Debajyoti Banerjee / Seven Boatsin EMail- 8 readers -
  • Why Less Content is the Future?

    Why Less Content is the Future? I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content aimed at marketing. A content specialist in my team was discussing with me the value of long and elaborate content. She was in the middle of her preparation to start a marathon with a long piece.

    Debajyoti Banerjee / Seven Boatsin Content- 7 readers -
  • SEO Essentials for a Greenhorn

    SEO Essentials for a Greenhorn SEO Essentials – what you need to know? For some years now, I’m running the 7boats digital marketing academy. No, this post is not about plugging for my academy, but bear with me for a couple of essential lines before I jump into the topic! I started out with this academy because I had a lot of trouble finding experienced SEO professionals, among ...

    Debajyoti Banerjee / Seven Boats- 11 readers -
  • Whip Daily Habits for Productive Writing Daily

    Whip Daily Habits for Productive Writing Daily How often have you heard that we are all creatures of habit? You don’t waste time walking or reading the newspaper or drinking coffee every day because they are part of your habit. Such acts flow with a certain degree of flexibility. Yet, despite the fact that you write enough each day, there’s rarely the same kind of fluidity.

    Debajyoti Banerjee / Seven Boats- 11 readers -
  • How to Deal with the Tension between SEO and UX

    How to Deal with the Tension between SEO and UX SEO and UX are not very individualistic materials that cannot work in tandem. Two of them often share same space online and as an obvious outcome of that, often clash. Yet, they can coexist without much possibility of collision. Read on to know how that is possible.

    Debajyoti Banerjee / Seven Boats- 13 readers -
  • The Trick Guide to Understand Long Tail Keywords

    The Trick Guide to Understand Long Tail Keywords In response to a post on long tail keywords sometime back, I got some queries on how to use them more effectively. Before sinking into this question, let me make a few observations about long tail keywords. For starters, you need to understand that more often than not, you will not get substantial ideas on long tail keywords f ...

    Debajyoti Banerjee / Seven Boats- 11 readers -
  • What to Do Right to Pitch a Guest Blog Post

    What to Do Right to Pitch a Guest Blog Post Guest blogging is quite in vogue these days. Earlier on this blog, I had written about the advantage of writing and submitting blog posts as guest bloggers. In a nutshell, publishing your guest blog post on a popular platform opens up your work to a whole new readership.

    Debajyoti Banerjee / Seven Boatsin Content- 13 readers -
  • The Role of Intelligent Personal Assistants (IPAs) Today

    The Role of Intelligent Personal Assistants (IPAs) Today If you use an iphone or have seen an iphone ad, you know about Siri, the Intelligent Personal Assistant app installed on these devices. With the help of Siri, and some other IPAs like Facebook M, Cortana and the recently launched Amazon Echo, carrying out digital functions is of a different level altogether.

    Debajyoti Banerjee / Seven Boats- 9 readers -
  • What to Do with Existing Content

    What to Do with Existing Content These are the times of conservation, be it in nature or in the digital world. You will notice how you put out content every now and then. Probably you promote them actively for a period and then you pick up the next piece. You forget about the previous one when the new one comes along.

    Debajyoti Banerjee / Seven Boatsin Content- 9 readers -
  • Is Google Judging Your Online Presence?

    Is Google Judging Your Online Presence? “What’s done cannot be undone!” These are the immortal lines spoken by Macbeth. From a human perspective, it does seem quite true. Anyone who’s done anything awful is usually remembered long since, even though the person has done several positives to stack up on the other side of the balance.

    Debajyoti Banerjee / Seven Boatsin Google- 6 readers -
  • Social Media Lessons to Learn from BuzzFeed

    Social Media Lessons to Learn from BuzzFeed Anyone who spends some time on any leading social media network will come across the name of BuzzFeed. There are numerous friends on your social contact list who share and post content bearing the name of BuzzFeed. Its omnipresence on social networks is so powerful that it is quite a matter of envy how they manage to generate that k ...

    Debajyoti Banerjee / Seven Boatsin Social- 9 readers -
  • 10X Content: What, Why and How

    10X Content: What, Why and How While browsing around for content creation and marketing ideas, I often came upon this term: 10X content. It intrigued me with the same questions that I have asked in the title. What is it? Why should I bother to create such content? If I actually decided to do it, how will I proceed? On further exploration, I found that many startups and entre ...

    Debajyoti Banerjee / Seven Boatsin Content How To's- 13 readers -
  • Stalk Your Target Demographic for Better Marketing

    Stalk Your Target Demographic for Better Marketing It is the Holy Grail of digital marketing to have a complete understanding of the buyer. You want to know everything about the buyers in your domain of business. It is important to gather that info because it opens up your eyes to a whole new range of parameters that you have probably not ticked yet.

    Debajyoti Banerjee / Seven Boats- 11 readers -