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Mobile SEO Mistakes to Avoid There is a lot of chatter all over about the rise and rise of mobile phones, and how it will all affect the SEO world. Google has already stated how you should have mobile-friendly websites if you are to stay in contention. So many brands these days have a mobile version of their original website.
No Ads for YouTube Channels under 10k Views As you know, YouTube video marketing is the future of digital marketing. Most brands are working tirelessly on tapping this medium and no one knows this better than the parent of YouTube, Google. Recently, it has decided to disallow ads for dubious YouTube channels which have less than 10k views.
Google Pledges to Stop Ads from Appearing Alongside Controversial Online Content Google is more serious this time about restricting ads to appear on the side of controversial content. Google employs a group of people and spends millions in cleansing the web of bad advertising. The company also has its policies for preventing such ads from appearing on any video or webpage wit ...
New Warning Alerts on Facebook for Fake News Social media networks are second to none when it comes to spreading around information, both positive and negative. You must have noticed in newspapers how authorities clamp down on the internet and social media sites when they want to control a civil situation.
Are Backlinks Dead in Modern SEO? When I started off in the digital marketing world, acquiring backlinks was a major force. SEO experts swore by their efficacy. Companies, even startups, paid tons of money to hire and engage executives to get backlinks. This army was roughly called ‘link exchange guys’! Since those early days of the internet and digital marketing, much has changed.
Curate Content for Social Media Benefits I’m presuming that you post and update content on social media regularly. Even individual users who have nothing to do with social media marketing do it! However, the avalanches of posts you upload rarely take down online leads. Casual users may troop in once in a while to check your website or landing pages and that’s about it.
Use of Artificial Intelligence in Digital Marketing Thanks largely to sci-fi movies, the layman is more or less aware of the term Artificial Intelligence or popularly, AI. In the last couple of years, there has been a tremendous leap in developing and utilizing AI for various purposes, including digital marketing.
Google Maps Stack on Features for Specific Locations Google Maps has graduated from being just a digital map for use on the go. With time, it has added more features to make Maps a part of living on the face of this planet, especially in urban areas. Some time back, you had Google Maps showing not just distance between two places, but bus numbers, available app cab options, etc.
Google App Facts You Need to Know The Google app which comes built-in when you buy an Android device has many lesser known facts about it. These facts keep changing with time, as more modifications are done. If you have used Google, the search engine website, extensively, you know that this online giant rarely rests on its laurels! So, to keep yourself one step ahead, you hav ...
How Comment Marketing Helps Today Comment marketing, the trend of leaving comments on blogs and websites across the internet, sounds like a product of a bygone era. Look around the online marketing world today and like many hot trends of yesteryears, this fad has died a cold, premature death. However, it seems like this method of digital marketing was only in the dormant phase for some years.
In 2017 Bing fights for Fitness Fitness is the latest fad around the globe! People are buying fitness bands and other gadgets to help them stay fit. Bing, the search engine fighting to stay relevant in an industry dominated by Google, has decided to jump on to the bandwagon. In the New Year 2017, Bing has announced a cache of features that will help you find information and m ...
Use GIFs for Better Site Performance GIFs or Graphics Interchange Format are around for more than 2 decades now. GIFs are excellent to grab the attention of the visitor to your site. Its popularity in arresting attention can be judged from the extensive use of GIFs in social media posts, particularly on Facebook.
Top 3 Ways to Go Cashless this Christmas and New Year Christmas and the New Year are just a few days away. Yet, when you turn out your wallet, you find very little cash in them! This is unlike any other party season. Even last year around this time, you had stocked up on cash to party beyond curfew hours. But this year, thanks to demonetization, your wallet is sorely dry of cash.
Get Creative with Your Online Lead Generation Techniques Just as a digital marketer has more tools up their sleeves, like automated online weaponry, consumers are sharper about rejection as well! You throw up online lead generation lines like “Click Here” and “Try It Now” and the consumer immediately thinks, “Here’s Some Spam for You!” In the next second, the browser tab is shut down and the p.
How to Get Brand Loyalty and Advocacy through Paid Media Let’s start with a stat: 80% of customers would change brands if they found a better offer elsewhere! If this is the digital marketing scenario, you can quickly put a finger on how important it is to foster brand loyalty. With so many offers, deals, discounts and givebacks floating around, it is quite difficult indeed ...
The Art of Drafting The Killer Ecommerce Content Crafting the ideal ecommerce page is no joke. Creating an ideal ecommerce website with all the necessary elements in it deserve skill and patience that can get it moving step by step towards killing it. Attaining the best level of user experience is the idea. Only then, your ecommerce site can sell your product and idea well.
Vacant Position for SEO/SEM: #9 on LinkedIn List In the recently published annual list of skill-sets for bagging plum job offers with different corporate organizations, SEO/SMO has dropped a few notches by disappointing the talent pool already working in this domain. The industry received a #4th position in 2015, which has toppled to #9 this year.
This is Time We Out-grow Comment Spamming Starting from news sites to all marketing spaces, all site owners are happy to do away with the tiny little space for comment that is often filled with the most grotesque and irrelevant write-ups or links. The unprovoked thin comments or pushed links can be put with good intentions, but they surely do not add any value to the discussion thread.
Why Email Marketers Need to Prune Subscriber Base According to a statistic, email users will receive 140 emails everyday by 2018! This may hold out to be true primarily because of the number of email marketers sprouting up every single day. They put together an email subscriber database hastily and pump out emails.
Why Less Content is the Future? I think, it won’t be quite a strong statement if I disagree with the people who think that the future will be about an increased amount of content aimed at marketing. A content specialist in my team was discussing with me the value of long and elaborate content. She was in the middle of her preparation to start a marathon with a long piece.