debbie friez

  • Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

    In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event.

    TopRank®in Social- 12 readers -
  • Principles and Books for Looking into the Digital Future from Lee Aase

    When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more.

    TopRank®- 12 readers -
  • Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

    In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of it, says Hall.

    TopRank®in Social- 17 readers -