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When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more.
In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of it, says Hall.
[Note From Ashley: TopRank Marketing team members Debbie Friez and Joel Carlson recently attended a Minnesota Interactive Marketing Association (MIMA) event in Minneapolis and collaborated to bring you the insights below from the event.] Long gone are the leisurely evenings and weekends where people disconnected from the outside world and made time to relax.
Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique an often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts.
From James: Today’s post is part of a TopRank Marketing employee series in which staff members volunteered to write a blog post in exchange for a chance to win the opportunity to live-blog from Social Media Marketing World in San Diego next month. A winner will be selected based on criteria including post quality, relevance and social shares.