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5 Best Practices for Adopting Digital’s Hottest Platform – Instagram Posted: 04.28.2016 Instagram’s no longer something to watch if you’re a digital marketer. With more advertisers on Instagram than Twitter and the targeting power of Facebook in its sails, it’s made a strong case for you to get on board now. But before you make the jump, plan out these five steps.
Facebook Advertising Platform Basics for SEMs Posted: 02.22.2016 If you’re new to Facebook ads, here’s a quick map of the back end: Business Manager, Ads Manager, and Power Editor. This post should help you get your bearings and figure out where you need to go to set up accounts and pages, access data, and execute changes and optimizations to campaigns. Let’s get started.
For a long time coming, advertisers have been waiting for access to Instagram ads. We have all (likely) seen sponsored content in our feed, but that was previously limited to a select few advertisers as Instagram rolled out and tested product variations. But we got our wish in mid-August, when self-serve Instagram ads became available through Facebook’s Power Editor.