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  • 8 Tips for a Simplified Local SEO Strategy in the New Year

    It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines.

    Search Engine Watchin SEO- 7 readers -
  • Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By

    Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience. Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined.

    Search Engine Watch- 9 readers -