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  • Local Business Conversion Optimization: 3 Ad Personalization Rules to Live By

    Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience. Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined.

    Search Engine Watch- 9 readers -