denise persson

  • 5 Things CMOs Need To Know About APIs

    Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the more innovative digital marketing ...

    Marketing Landin Paid Search- 15 readers -