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Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness W ...
Do you test your social media content? Do you know which types of content get the best results? You’d think after 20 years of marketing my business online, it would be second nature for me, but, I confess…my testing is sporadic. Sporadic testing gives imperfect results and makes it difficult to make smart decisions.
When I was 19, I traveled for six months in Asia, the Middle East, and Europe. Everything I needed fit in my backpack and I was carefree. My plans changed on a whim and my final journey didn’t resemble the one I had planned before I left Southern California. I had one commitment: to send a postcard to my parents every single week letting them know where I was and that I was okay. Done.
Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing. While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience.
Human beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts. But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Mich ...
Are you ready to take your video marketing strategies for social media to the next level? Sophisticated marketers know the impact video has had on social media over the last few years. Heck, it’s only been in the last year that we’ve seen several new video tools introduced including Periscope and Blab.
This is personal… If you’ve been following me around the Web for the three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, ...
If you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions.
Quick question: how many paying gigs have you received from your LinkedIn profile? Over the years, I’ve attracted a few students to some of my programs and one or two private clients. Moving forward, that could change with the launch of LinkedIn ProFinder. When I started seeing an article on Inc.com circulating among my colleagues on Facebook, I was intrigued.
Traffic and visibility go hand in hand. Without traffic, no one finds or sees you content. Without visibility, it’s tough to get consistent traffic to your site. Whether it’s organic, SEO, or social, creating a consistent flow of traffic to your site ensures you get your message in front of the right people who want what you offer.
Remember how it felt when you were first introduced to Twitter? Did you wonder why the heck anyone would use it or what possible benefit it could have for your business? I know I did. Yet now, 11 years after it launched, Twitter is a mainstream social media site. Or what about Facebook? That site is crazy, always changing.
When is the last time you updated or created a new free lead generation offer (gift) for your website visitors? If you’re not getting many sign ups on your current offer, it could mean that it’s time for an upgrade. First, to be clear about what a “lead” is, here’s a definition from HubSpot: A lead is a person who has indicated interest in your company’s product or service ...
As an entrepreneur doing business online, or offline for that matter, you know how important your email subscribers are. In the words of my guest, Today’s email subscriber wants a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a “batch and blast” mental ...
Does this sound like you… you know about Instagram, you may have even set up an account, but you cannot figure out how the heck to use it for your business. It seems like a lot it’s all about posting selfies and the great meals people are having at cool restaurants. Where does business come into play? How do you get more visibility on Instagram? If that sounds familiar, you’re not alone.
How do you feel when you see or hear the phrase “duplicate content?” Do you feel a little anxious and wonder what will happen if your site is penalized for duplicate content? Maybe your site gets shut down or it gets deindexed by the search engines and no one can find you online anymore. Since you’re reading this article, I’m willing to bet you don’t engage in any “black hat” SEO practices.
When is the last time you learned an awesome new tactic you could use to market your business? You felt excited about the opportunity and potential results from implementing this new thing. You knew it would help you save time, attract new leads, drive more traffic to your site, or convert visitors to prospects better than your current efforts. Then what happened? Be honest.
It’s not hype to declare that you can take 30 days off from your business and still make money. That’s precisely how Maritza Parra, known as the List Building Queen, has designed, built and managed her business for years. She’s built email lists around her love for horses, natural bath and beauty products, her self-empowerment teachings that got her interviewed by Oprah and no ...
Consistently delivering the content your audience wants is usually top of mind for most business owners. Yet figuring out exactly what you should be creating isn’t always crystal clear. This is an issue that’s been top of my mind as my clients and students are experimenting with tools to find out exactly what and how to deliver their content.
Do you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve? I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit you ...
The end of a year always brings a plethora of Top Ten Posts of the Year. I’m jumping on the bandwagon though I missed the actual end of the year by a couple of days. I could say that I didn’t want my post to get lost among the hundreds of others being published, but the fact is, I got busy, went out of town and just didn’t get to it.