Denise Wakeman

  • How to Kick Off Your Adventure in Social Media Marketing

    Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.” Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, t ...

    Denise Wakeman/ Denise Wakemanin Social EMail How To's- 19 readers -
  • Your Digital Marketing Action Plan in 2017 [Survey]

    As I was contemplating the year to come, I wrote in my notes that I wanted to listen more to the people in my various online communities. I was thinking about the content I want to create (blog posts, videos, ebooks) as well as programs to offer in the next 6-12 months. Now, I could just create what I THINK you want to know what I think you SHOULD know. Or I could ask you.

    Denise Wakeman/ Denise Wakemanin Social- 27 readers -
  • Best Business Books in 2016 Recommended Just for You

    Last year I read an article somewhere (forgot to keep a link) by a woman who tracked all the books she read during the year. If I recall correctly, she had read 165 books in 2015! That’s astounding. And, it inspired me to start a spreadsheet to track the books I read in 2016. I’ve come nowhere close to 165 books… more like 52. My reading list is eclectic. From police thrillers to memoirs.

    Denise Wakeman/ Denise Wakeman- 18 readers -
  • 5 Ways to Use Text Images to Promote Your Content

    Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon. You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take ...

    Denise Wakeman/ Denise Wakemanin Social Content- 27 readers -
  • Celebrate and Support Small Business! #ShopSmall

    On November 26, I’m celebrating and supporting Small Business Saturday® and all the small biz owners I know, love and work with! It’s a special day created so communities can show their love for small businesses both “brick and mortar” and virtual, like mine and most of my clients. And it wouldn’t be a celebration without people like you joining us! So mark your calendar for N ...

    Denise Wakeman/ Denise Wakeman- 17 readers -
  • Bloglovin test

    Denise Wakeman is a Digital Marketing Strategist. She hosts the popular video show and podcast, Adventures In Visibility. Denise is focused on helping small businesses and online entrepreneurs to optimize, leverage, and strategically use social marketing tools to gai ...

    Denise Wakeman/ Denise Wakeman- 10 readers -
  • Is Your Business Invisible? It’s Time to Boost Your Visibility!

    As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.

    Denise Wakeman/ Denise Wakeman- 23 readers -
  • How to Achieve Bestseller Status with Your First Book

    Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness W ...

    Denise Wakeman/ Denise Wakemanin How To's- 11 readers -
  • Living the Laptop Lifestyle – Managing Work and Adventure

    When I was 19, I traveled for six months in Asia, the Middle East, and Europe. Everything I needed fit in my backpack and I was carefree. My plans changed on a whim and my final journey didn’t resemble the one I had planned before I left Southern California. I had one commitment: to send a postcard to my parents every single week letting them know where I was and that I was okay. Done.

    Denise Wakeman/ Denise Wakeman- 16 readers -
  • 4 Easy Audio Apps Help You Engage with Your Audience

    Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing. While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience.

    Denise Wakeman/ Denise Wakemanin Social- 18 readers -
  • How to Use Metaphors to Tell Your Business Story – Adventures in Visibility

    Human beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts. But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Mich ...

    Denise Wakeman/ Denise Wakeman- 20 readers -
  • From Peru to You – My Passion Project

    This is personal… If you’ve been following me around the Web for the three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, ...

    Denise Wakeman/ Denise Wakeman- 28 readers -
  • LinkedIn ProFinder Gives a Boost to Freelancers

    Quick question: how many paying gigs have you received from your LinkedIn profile? Over the years, I’ve attracted a few students to some of my programs and one or two private clients. Moving forward, that could change with the launch of LinkedIn ProFinder. When I started seeing an article on Inc.com circulating among my colleagues on Facebook, I was intrigued.

    Denise Wakeman/ Denise Wakeman- 17 readers -