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Social media marketing (a subset of digital marketing) is evolving at breakneck speed. When I started marketing on the web in 1996, hardly anyone had a website, much less an email address. Marketing on the web was referred to as “Internet marketing” then “online marketing.” Now we are more specific and refer to “digital marketing” and “social media marketing” as strategies, t ...
As I was contemplating the year to come, I wrote in my notes that I wanted to listen more to the people in my various online communities. I was thinking about the content I want to create (blog posts, videos, ebooks) as well as programs to offer in the next 6-12 months. Now, I could just create what I THINK you want to know what I think you SHOULD know. Or I could ask you.
How often do you get a hair cut? Or, if that doesn’t apply to you, how often do you change the oil in your car? If you want to look sharp and well-groomed, you may get your hair cut every 5 or 6 weeks like I do (I have short, fine, straight hair that looks sloppy if I don’t get it cut every month).
What’s the average number of shares your blog posts typically get? Are you frustrated that your blog posts aren’t getting shared very much? You may be making a few common mistakes with your social share buttons that can be fixed in minutes! Let me explain. Last week I hosted Brag About Your Blog Day on my Facebook Page.
Last year I read an article somewhere (forgot to keep a link) by a woman who tracked all the books she read during the year. If I recall correctly, she had read 165 books in 2015! That’s astounding. And, it inspired me to start a spreadsheet to track the books I read in 2016. I’ve come nowhere close to 165 books… more like 52. My reading list is eclectic. From police thrillers to memoirs.
Whether you call them “text images” or “text pictures” or “image quotes,” using images with text is a content marketing trend that’s not going away anytime soon. You’ve probably noticed a lot of bloggers use text images to promote their content, particularly blog posts. I also recommend doing that, as I suggested when I published the Online Visibility Challenge (ongoing, take ...
On November 26, I’m celebrating and supporting Small Business Saturday® and all the small biz owners I know, love and work with! It’s a special day created so communities can show their love for small businesses both “brick and mortar” and virtual, like mine and most of my clients. And it wouldn’t be a celebration without people like you joining us! So mark your calendar for N ...
Denise Wakeman is a Digital Marketing Strategist. She hosts the popular video show and podcast, Adventures In Visibility. Denise is focused on helping small businesses and online entrepreneurs to optimize, leverage, and strategically use social marketing tools to gai ...
As I remind my clients from time to time, especially when they’re feeling overwhelmed with social marketing, if your business cannot be found online, then it’s like you’re invisible. And if you’re invisible, then your potential clients, the people you want to serve, will find someone else to work with, because there’s plenty of competition out there.
Over the last couple of years, I’ve had the privilege of working with several authors to build their audience and launch their first books. While each author’s book has done well, one client’s success stands out. On the one-year anniversary of her book’s publication, I asked Lisa Douthit if she would be willing to share what she did to achieve bestseller status with Wellness W ...
Do you test your social media content? Do you know which types of content get the best results? You’d think after 20 years of marketing my business online, it would be second nature for me, but, I confess…my testing is sporadic. Sporadic testing gives imperfect results and makes it difficult to make smart decisions.
When I was 19, I traveled for six months in Asia, the Middle East, and Europe. Everything I needed fit in my backpack and I was carefree. My plans changed on a whim and my final journey didn’t resemble the one I had planned before I left Southern California. I had one commitment: to send a postcard to my parents every single week letting them know where I was and that I was okay. Done.
Contrary to what you may think, you don’t need to be a podcaster to use audio in your digital marketing. While podcasting is an awesome way to build and connect with an audience, it takes a lot of commitment creating a show. From concept to equipment, to promotion and managing guests, you’ve got to be all in if you want to make a dent on the iTunes charts and attract a loyal audience.
Human beings have been telling stories since the dawn of time. First with images and then with written words. Stories help us make sense of the world and understand complex concepts. But when it comes to our businesses, many of us have trouble figuring out how to tell our stories in a way that connects and isn’t boring (OK, I’m talking about myself!) That’s what my guests Mich ...
Are you ready to take your video marketing strategies for social media to the next level? Sophisticated marketers know the impact video has had on social media over the last few years. Heck, it’s only been in the last year that we’ve seen several new video tools introduced including Periscope and Blab.
This is personal… If you’ve been following me around the Web for the three years, you know I’m passionate about Peru. I made two trips in the space of three months, both of which changed my life in many profound ways. You can read about my trek to Machu Picchu and the Peruvian Amazon, but what I want to share with you now is the experience I had on my second visit, to Amaru, ...
If you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions.
Quick question: how many paying gigs have you received from your LinkedIn profile? Over the years, I’ve attracted a few students to some of my programs and one or two private clients. Moving forward, that could change with the launch of LinkedIn ProFinder. When I started seeing an article on Inc.com circulating among my colleagues on Facebook, I was intrigued.
Traffic and visibility go hand in hand. Without traffic, no one finds or sees you content. Without visibility, it’s tough to get consistent traffic to your site. Whether it’s organic, SEO, or social, creating a consistent flow of traffic to your site ensures you get your message in front of the right people who want what you offer.
Remember how it felt when you were first introduced to Twitter? Did you wonder why the heck anyone would use it or what possible benefit it could have for your business? I know I did. Yet now, 11 years after it launched, Twitter is a mainstream social media site. Or what about Facebook? That site is crazy, always changing.